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BLAZE PIZZA
Blaze Pizza is a fast-casual restaurant franchise offering build-your-own artisan-style pizzas fast-fired in open-hearth ovens, along with related food and drink items, served via an assembly-line format. The business model primarily involves area development agreements for qualified franchisees to open multiple restaurants in designated areas, with single-unit franchises offered in certain situations, targeting high-traffic locations like retail strip malls, urban areas, shopping centers, and entertainment venues. It serves the general public with carryout, eat-in, and online ordering options in a highly competitive restaurant market.
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Franchise Costs
5% royalty + 2% Creative Fund + $60/mo training software + up to $200/mo technology + $38/mo reputation management + $126/mo loyalty platform fees.
Financial Performance
Item 19 Financial Performance
Data Based On: 238 franchised Restaurants open for the entire 2024 calendar year, consisting of 227 traditional locations and 11 mall storefront locations.
* Calculated weighted average gross revenue for 238 franchised units (227 traditional, 11 mall storefront). Weighted average for Top Third and Bottom Third gross sales were used as proxies for top and bottom quartiles respectively, as per the available data segmentation. No profit or expense data was provided for franchised restaurants.
Extracted Item 19 Section
Avg. Revenue: $1,285,925
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Unlock financial performance dataBLAZE PIZZA Franchise Analysis
Blaze Pizza exploded onto the fast-casual scene with its build-your-own pizza model, franchising since 2012 and drawing crowds to high-traffic spots. Yet Item 19 unveils standout revenue for established units, while a wave of system transfers and SBA-backed financing paint a picture of active but turbulent ownership changes. With locations shrinking and just a handful of new openings projected, does this high-volume brand still offer the growth spark investors crave?
Franchising for over a decade, Blaze Pizza peaked at 283 total locations in 2023 before contracting 10% to 254 franchise units by 2024—a clear red flag signaling system stress amid pizza wars with competitors like Domino's and Pieology. Item 7 details initial investments from $666,900 to $1,143,000, including a $30,000 franchise fee, targeting strip malls and urban centers via mostly area development deals. Ongoing fees hit 5% royalty plus 2% brand fund, layered with $60/month training software, up to $200/month tech, $38/month reputation tools, and $126/month loyalty platform, squeezing margins in a capital-intensive model.
Item 19 reports average gross revenue of $1,285,925 across disclosing units, a robust figure supporting potential profitability if costs align, backed by 44 SBA loans averaging $690,355—evidence of banks' confidence despite risks. However, 29 system transfers and 6 non-renewals in the latest FDD year, paired with only 7 projected new units, suggest franchisee churn and hesitation to expand. For investors eyeing $1M+ toplines, this contraction trajectory demands scrutiny: high rewards possible, but in a maturing, competitive niche, survival hinges on operational execution over brand hype.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BLAZE PIZZA Compares
Key Insights
- Higher investment than 85% of Pizza franchises
- Top 10 largest franchise system in Pizza
- One of the lowest SBA loan default rates in Pizza
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BLAZE PIZZA Current | $667K – $1.1M | $30K | 5.0% | 254 |
| DOMINO'S PIZZA | $118K – $197K | $10K | 5.5% | 6,948 |
| PIZZA HUT (NON-TRADITIONAL) | $56K – $183K | $10K | 10.0% | 1,241 |
| PAPA MURPHY'S | $450K – $693K | $25K | 5.0% | 965 |
| GODFATHER'S PIZZA | $711K – $1.3M | $25K | 6.5% | 592 |
| BLAZE PIZZA | $597K – $1.1M | $30K | 5.0% | 283 |
Pizza Average 13 franchises | $458K – $1.2M | $29K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 13 Pizza franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+25 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BLAZE PIZZA franchisees (2014 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
44 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
322 franchisee contacts on file from official FDD filings.
322 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BLAZE PIZZA franchise ranges from $666,900 to $1,143,000. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.