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Happy's Pizza
Happy’s Pizza franchises fast-casual restaurants that sell pizza, ribs, chicken, seafood, subs, salads, and other food products to the general public for carry-out, dine-in, catering, or delivery using proprietary recipes, trademarks, and operational standards. They offer two concepts: Standard Restaurants (1,600-3,500 sq ft) in standalone buildings or centers, and Express units (600-2,000 sq ft) in kiosks or facilities like hospitals or campuses. The business model relies on franchise fees, royalties, and affiliate services for supplies, construction, and advertising, targeting consumers seeking quick-service meals in competitive markets.
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Franchise Costs
$1,500/mo royalty + up to $750/wk marketing contribution + $230/mo online ordering + $300/yr ($25/mo) online LMS + $600/6mos ($100/mo) POS support
Financial Performance
Item 19 Financial Performance
Data Based On: 40 franchised outlets open and operating for the entire twelve-month period ending December 31, 2024, excluding 4 outlets not open for the full calendar year and 10 Restaurants that operate as co-branded with Savvy Sliders.
* All average and median gross revenue figures are directly extracted from the 'Gross Sales Information--2024' table on page 2. The 'Top 25 Standard Restaurants - Average Gross Sales' and 'Bottom 25 Standard Restaurants - Average Gross Sales' are used for the top and bottom quartile revenues, respectively, as per the instruction to use averages from top/bottom segments. No specific gross profit, net income, net profit, EBITDA, or expense data (either in dollar amounts or percentages) was provided in Item 19 to calculate these metrics or a best-guess profit range.
Extracted Item 19 Section
Avg. Revenue: $1,051,642
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Unlock financial performance dataHappy's Pizza Franchise Analysis
From Detroit's urban grit, Happy's Pizza carved a niche blending pizza with ribs, seafood, and express kiosks in hospitals and campuses, standing apart in the quick-serve crowd. Item 19 lays bare revenue snapshots that punch above many pizza peers, yet SBA loan records whisper cautionary tales of defaults and a bankruptcy shadow in the system's past. Can this resilient brand's multi-concept playbook deliver for your investment dollar?
Item 7 pegs total investment at $263,700-$619,250 for standard 1,600-3,500 sq ft units or smaller express models, with a $25,000 franchise fee. Ongoing fees stack up: $1,500 monthly royalty, up to $750 weekly marketing, plus $230/mo online ordering, $25/mo LMS, and $100/mo POS support. Item 19 shines with average gross revenues of $1,051,642 and medians at $1,069,119—solid for 54 units, implying potential owner benefits after 6-8% total fees, though no net profit data leaves margins to franchisee math in competitive pizza markets.
System metrics flag turbulence: locations dipped from 57 in 2023 to 54 in 2024 (-5% growth), with 3 terminations, 3 transfers, but 6 projected new units signaling modest expansion. Twelve SBA loans averaged $394,833 yet carried a 33.3% default rate, hinting financing risks amid past bankruptcy and settled litigation over liquor license misrepresentations under Michigan law. For buyers eyeing urban carryout/delivery plays, probe FDD Items 20/21 for closure details and validate express unit viability against standard stores' performance.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Happy's Pizza Compares
Key Insights
- Top 10 largest franchise system in Pizza
- Lower than average SBA loan default rate in Pizza
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Happy's Pizza Current | $264K – $619K | $25K | N/A | 54 |
| DOMINO'S PIZZA | $118K – $197K | $10K | 5.5% | 6,948 |
| PIZZA HUT (NON-TRADITIONAL) | $56K – $183K | $10K | 10.0% | 1,241 |
| PAPA MURPHY'S | $450K – $693K | $25K | 5.0% | 965 |
| GODFATHER'S PIZZA | $711K – $1.3M | $25K | 6.5% | 592 |
| BLAZE PIZZA | $597K – $1.1M | $30K | 5.0% | 283 |
Pizza Average 13 franchises | $458K – $1.2M | $29K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 13 Pizza franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Happy's Pizza franchisees (2015 – 2022)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
12 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
68 franchisee contacts on file from official FDD filings.
68 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Prospective franchisees alleging fraud in inducement and violation of Michigan Franchise Investment Law over misrepresentations about obtaining a liquor license, settled with refund.
Bankruptcy (Item 4)
BurgerFi International Inc. (predecessor of affiliate BurgerFi) and its affiliates filed Chapter 11 on September 11, 2024.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Happy's Pizza franchise ranges from $263,700 to $619,250. This includes a franchise fee of $25,000.