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MELLOW MUSHROOM PIZZA
Mellow Mushroom franchises allow operators to open pizza restaurants in either traditional full-service or fast-fine fast-casual formats, featuring pizza, other food products, beverages, clothing, souvenirs, and novelty items. The business model includes single-unit franchises or multi-unit development rights with mandatory schedules, targeting franchisees interested in building and operating multiple locations. It appeals to customers seeking experiential, casual dining with a focus on quality pizza and a fun, relaxed atmosphere.
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Franchise Costs
5% royalty + 3% brand development fund + up to $700/mo technology + up to $100/mo website
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance information for 154 franchised Mellow Mushroom restaurants for the 2025 Measured Period (September 30, 2024, through September 28, 2025). The data includes gross sales for all restaurants, and for the top 25% and bottom 25% performing restaurants within that sample.
* All values for gross revenue, median gross revenue, revenue top quartile, and revenue bottom quartile were extracted directly from the tables presented in Item 19. The document explicitly states: 'The Gross Sales numbers reported above for the 2025 Measured Period do not reflect the costs of sales, operating expenses, or other costs or expenses that must be deducted from the weekly Gross Sales figures to obtain your net income or profit.' Therefore, average gross profit, average net income, average net profit, average EBITDA, EBITDA margin percentage, and estimated profit ranges cannot be determined from the provided information and are set to null.
Extracted Item 19 Section
Avg. Revenue: $2,681,947
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Unlock financial performance dataMELLOW MUSHROOM PIZZA Franchise Analysis
Pizza franchises often chase volume, but Mellow Mushroom's experiential twist on casual dining has built a loyal following since its Atlanta roots. Item 19 finally pulls back the curtain on revenue performance, while FDD metrics on locations and contracts hint at underlying stability amid shifting trends. Does this funky brand's data support scaling up, or signal caution for multi-unit dreams?
Item 7 lays out a hefty initial investment of $1,330,000 to $4,841,500 for full-service or fast-casual pizza spots selling pies, brews, and merch, with a $50,000 franchise fee upfront. Ongoing fees hit 5% royalty plus 3% brand fund, plus up to $700/month tech and $100/month website—higher than bare-bones pizza peers but aligned with experiential models. Item 19 shines brightly: average gross revenue clocks $2,681,947, median $2,623,325 across units, suggesting strong top-line potential if you nail the vibe. For context, that's premium pizza territory, but subtract 8% fees and operating costs to gauge real returns—no EBITDA here, so model conservatively.
System size sits at 156 franchised versus 5 corporate locations, mostly mature operators. Yet growth reversed: 161 units in 2024 to 156 in 2025 (-3%), with just 3 projected new units—stagnant for a brand pushing multi-unit deals with mandatory builds. Litigation-free in disclosures, with minimal friction: 1 non-renewal and 1 transfer. Clean ops appeal to experienced restaurateurs, but contraction flags market saturation or economic pinch in casual dining. High revenues tempt, but pair with your ops chops and local demand before committing millions.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MELLOW MUSHROOM PIZZA Compares
Key Insights
- Higher investment than 100% of Pizza franchises
- Top 10 largest franchise system in Pizza
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MELLOW MUSHROOM PIZZA Current | $1.3M – $4.8M | $50K | 5.0% | 156 |
| DOMINO'S PIZZA | $118K – $197K | $10K | 5.5% | 6,948 |
| PIZZA HUT (NON-TRADITIONAL) | $56K – $183K | $10K | 10.0% | 1,241 |
| PAPA MURPHY'S | $450K – $693K | $25K | 5.0% | 965 |
| GODFATHER'S PIZZA | $711K – $1.3M | $25K | 6.5% | 592 |
| BLAZE PIZZA | $597K – $1.1M | $30K | 5.0% | 283 |
Pizza Average 13 franchises | $458K – $1.2M | $29K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 13 Pizza franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+2 more states
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Unlock location growth dataFranchisee Contacts
115 franchisee contacts on file from official FDD filings.
115 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MELLOW MUSHROOM PIZZA franchise ranges from $1,330,000 to $4,841,500. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.