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SUPER 8
Super 8 Worldwide, Inc. franchises Super 8® and Super 8® by Wyndham guest lodging facilities that provide economy-oriented transient lodging services, including overnight accommodations, coffee, and complimentary breakfast items, without restaurants or extensive amenities. The business model involves selling and supporting franchises for single-location facilities using the Super 8 system, which includes a toll-free reservation number and chain website. Target customers are business and leisure travelers, vacationing families, and senior citizens.
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Franchise Costs
5.5% royalty + 3% system assessment + $734-$1,050/mo PMS support fee + $600/yr continuing education + $120/yr spirit training
Financial Performance
Item 19 Financial Performance
Data Based On: Data for Average Daily Room Rate, Occupancy Rate, RevPAR, and RevPAR Index is based on 557 Qualified Chain Facilities. Data for Central Reservation System Contribution and Wyndham Rewards Contribution is based on 1,375 Chain Facilities.
* The document provides Average Daily Room Rate (ADR) and Revenue Per Available Room (RevPAR) on a per-room basis, and percentages for Central Reservation System and Wyndham Rewards contributions. It does not provide average or median gross revenue, net income, net profit, or EBITDA per franchise unit (i.e., per hotel facility) in dollar amounts as typically expected for franchise unit performance.
Extracted Item 19 Section
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Unlock financial performance dataSUPER 8 Franchise Analysis
Super 8's economy hotel model, powered by Wyndham's reservation system, targets budget travelers seeking no-frills stays. Franchise Disclosure Document Item 19 lays out actual earnings from existing units, while a deep SBA loan history uncovers financing patterns across hundreds of deals. Yet with the system shrinking amid high terminations and transfers, does this brand's legacy still deliver reliable expansion?
Super 8 has faced contraction, dropping from 1,419 locations in 2023 to 1,375 in 2024—a 3% decline—signaling potential market saturation or operational pressures in the budget lodging segment. Item 7 pegs initial investment at $4,663,694 to $6,929,131, including a $25,000 franchise fee, with ongoing fees stacking up: 5.5% royalty, 3% system assessment, plus $734-$1,050 monthly PMS support and annual training costs. The 63 terminations and 63 transfers in the latest FDD year match projected new units at just 32, hinting at churn offsetting modest growth; litigation centers on termination disputes and fee collections, a common flag for collection-heavy franchisors.
Item 19 provides franchisee-reported earnings, though averages aren't specified here—check FranDB for medians across units. SBA data shines: 655 loans averaging $1,853,318 with a low 1.1% default rate, suggesting viable financing and strong repayment track record versus industry norms. For investors eyeing hospitality, Super 8 offers Wyndham backing and scale, but the downward trajectory and fee layers demand scrutiny of local demand and occupancy before committing millions.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SUPER 8 Compares
Key Insights
- #1 largest franchise system in Hotels
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SUPER 8 Current | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 596 |
| BAYMONT INN & BAYMONT INN & SUITES | $7.6M – $10.5M | $26K | 5.0% | 547 |
| TRAVELODGE, TRAVELODGE HOTEL, TRAVELODGE INN, | $6.1M – $11.0M | $35K | 5.0% | 328 |
Hotels Average 34 franchises | $8.7M – $22.2M | $48K | 5.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+34 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for SUPER 8 franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
655 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
1,475 franchisee contacts on file from official FDD filings.
1,475 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily termination disputes, fee collection matters, and breach of contract claims involving franchisees.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a SUPER 8 franchise ranges from $4,663,694 to $6,929,131. This includes a franchise fee of $25,000. Ongoing royalty fees are 5.5% of gross sales.
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