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BETTER HOMES AND GARDENS REAL ESTATE

BETTER HOMES AND GARDENS REAL ESTATE

Better Homes and Gardens Real Estate franchises operate real estate brokerages offering brokerage services to buyers and sellers from specified locations under the Better Homes and Gardens Real Estate brand. The business model supports both conversion of existing real estate offices and start-up operations, with initial investments ranging from $32,870 to $449,500 depending on the type. They target residential real estate customers seeking branded brokerage services, backed by parent company resources in technology, marketing, and consulting.

362locations
$34K–$269K
Real EstateMadison, NJAnywhere Real Estate Inc.www.bhgre.comDisclaimer

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Franchise Costs

Franchise Fee
$25,000
Initial Investment
$33,970 – $269,300
Royalty Rate
5.00%
Brand Fund
1.00%
Fixed Monthly Fees
$83 – $250

5% royalty + 1% brand marketing fund (BMF) + $1,000-$3,000/yr software maintenance (approx. $83-$250/mo)

Financial Performance

Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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BETTER HOMES AND GARDENS REAL ESTATE Franchise Analysis

In the competitive real estate brokerage arena, Better Homes and Gardens Real Estate stands out with its premium brand allure and backing from Anywhere Real Estate Inc., yet a subtle contraction in unit count whispers caution. The FDD outlines a flexible model for conversions or startups, but ongoing software fees layer on costs beyond the headline royalty and ad fund. Without Item 19 disclosure, franchisees are left guessing on earnings potential—does the tech and marketing support truly offset a shrinking footprint?

Item 7 details initial investments from $33,970 for modest conversions up to $269,300 for fuller setups, far lower than many brokerages requiring seven figures. The $25,000 franchise fee is reasonable, but expect 5% royalties, 1% brand fund, plus $1,000-$3,000 annual software maintenance (roughly $83-$250 monthly). No Item 19 means no median gross sales or profit figures, a red flag in real estate where location and market drive variability—evaluators must dig into parent resources like tech platforms and consulting for implied value.

System metrics show stability amid decline: 362 locations after dropping 2% from 368 in 2024, with only 6 terminations, 7 non-renewals, 5 transfers, and 52 projected new units signaling optimism. SBA data reveals 8 loans averaging $146,625, suggesting accessible financing but monitor defaults (not specified here). For real estate pros eyeing branded leverage without massive capital, this fits conversions best, though contraction and opaque earnings demand scrutiny of local markets and broker support.

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Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How BETTER HOMES AND GARDENS REAL ESTATE Compares

Key Insights

  • Top 10 largest franchise system in Real Estate Brokerage
FranchiseInvestmentFeeRoyaltyLocations
BETTER HOMES AND GARDENS REAL ESTATE
Current
$34K – $269K$25K5.0%362
Century 21 Real Estate LLC$35K – $279K$25K6.0%1,734
Century 21 Real Estate$36K – $286K$25K6.0%1,685
SOTHEBY'S INTERNATIONAL REALTY$47K – $332K$25K6.0%672
ERA$33K – $260K$25K6.0%444
ERA$34K – $267K$25KN/A434
Real Estate Brokerage Average
21 franchises
$49K – $295K$25K5.4%–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 21 Real Estate Brokerage franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1CA
34
2GA
30
3TX
30
4FL
26
5NJ
17
6SC
15
7NC
15
8NH
13
9ME
12
10PA
12
11LA
10
12WA
10
13TN
10
14NE
9
15VA
9

+32 more states

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SBA Loan History

Historical SBA 7(a) loan data for BETTER HOMES AND GARDENS REAL ESTATE franchisees (2011 – 2025)

Total Loans
8
Average Loan
$146,625
Total Volume
$1.2M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

8 SBA loans on record

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Franchisee Contacts

290 franchisee contacts on file from official FDD filings.

290 Contacts Available

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Due Diligence

Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
6
Non-Renewals
7
Reacquired
0
Ceased Ops
28
Transfers
5
Sold to Franchisees
0
Projected New
52

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Frequently Asked Questions

The total initial investment to open a BETTER HOMES AND GARDENS REAL ESTATE franchise ranges from $33,970 to $269,300. This includes a franchise fee of $25,000. Ongoing royalty fees are 5.0% of gross sales.