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Bobby's Burgers by Bobby Flay
Bobby’s Burgers by Bobby Flay offers franchises for quick-service restaurants specializing in burgers, fries, and other authorized food and beverages, served for eat-in or take-out in family-friendly settings with contemporary, warm, and lively décor. The business model involves granting single-unit or multi-unit development rights to operate restaurants using proprietary recipes, systems, marks, and formats, with locations ranging from 800 to 3,600 square feet in shopping centers, malls, freestanding buildings, and non-traditional venues like airports. They target the general public in areas with dense residential populations and strong daytime working communities, competing in the well-developed fast-food and casual dining market.
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Franchise Costs
6% royalty + up to 3% (currently 1%) brand fund + $1,200-$3,600/mo technology fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataBobby's Burgers by Bobby Flay Franchise Analysis
What if you could sling burgers endorsed by Bobby Flay himself, in a brand that's barely off the ground but doubling down fast? This quick-service chain teases proprietary recipes and lively family spots, but with a tiny footprint and no Item 19 earnings data, you're betting on hype meets execution. Does the sizzle match the steak, or is it too green for your stack?
Item 7 lays out the initial investment from $559,300 to a whopping $3,167,800, covering builds from 800 to 3,600 sq ft in malls, strips, or airports—flexible but pricey for non-trads. That $40,000 franchise fee gets you Flay's marks, systems, and training, followed by 6% royalties, 1% brand fund (up to 3%), and $1,200-$3,600 monthly tech fees. No Item 19 means zero disclosed revenues or profits, a red flag for a 2025 FDD system with just 2 franchises and 1 corporate since 2022—buyers lack proof of unit-level cash flow in a crowded burger wars arena.
Growth popped 100% from 1 to 2 locations (2023-2024), with 3 projected new units, signaling Intelligration Capital's push from Charlotte HQ. Yet the micro-scale (total 3 spots) screams high risk—no track record on terminations, renewals, or SBA loans to benchmark viability. For deep-pocketed operators eyeing celebrity cachet over proven EBITDA, it's a speculative play; otherwise, wait for scale before dropping seven figures.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Bobby's Burgers by Bobby Flay Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Bobby's Burgers by Bobby Flay Current | $559K – $3.2M | $40K | 6.0% | 2 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 132 franchises | $602K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
4 franchisee contacts on file from official FDD filings.
4 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Bobby's Burgers by Bobby Flay franchise ranges from $559,300 to $3,167,800. This includes a franchise fee of $40,000. Ongoing royalty fees are 6.0% of gross sales.
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