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Cambria
Cambria hotels is an upscale select-service hotel franchise brand offering stylish accommodations with amenities including breakfast and dinner menus, premium coffee and liquor service (where permitted), expanded fitness centers, high-speed internet, and a 24-hour convenience store. Franchisees construct and operate Cambria-branded hotels under Choice Hotels International, Inc., following design and operational standards optimized for financial performance and guest appeal. The target market includes business and leisure travelers seeking a unique sense of place and lifestyle continuity while on the road.
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Franchise Costs
6% royalty + 3% marketing and reservation fee + $660-$1,260/mo fixed fees including property technology ($600-$1,200) and CrowdStrike security ($60).
Financial Performance
Item 19 Financial Performance
Data Based On: 51 franchised CAMBRIA hotels in the Performance Sample for Year Ended December 31, 2025.
Extracted Item 19 Section
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Unlock financial performance dataCambria Franchise Analysis
Cambria hotels carve a niche in the upscale select-service segment by blending stylish design with lifestyle amenities that keep travelers feeling at home. As part of Choice Hotels, it promises optimized operations for business and leisure guests alike. With Item 19 disclosures offering a window into real financial performance, the question lingers: does its deliberate growth pace signal stability or stagnation in a booming hospitality market?
Item 7 in the 2026 FDD outlines a hefty initial investment of $16,210,100 to $33,556,222, covering construction and equipping of 100-150 room properties, dwarfing many competitors and demanding deep pockets or financing savvy. The $60,000 franchise fee kicks things off, followed by ongoing 6% royalties plus 3% marketing/reservation fees, and fixed monthly charges of $660-$1,260 for tech and security. Item 19 confirms financial performance representations, providing average revenue insights across units—crucial for modeling ROI amid high barriers to entry. At 65 franchised locations and 11 corporate, the system shows measured expansion with just 4 projected new units and 2 transfers, suggesting steady but not explosive growth.
Litigation history flags risks: franchisor suits for fees and IP enforcement dominate, countered by franchisee claims of breach, fraud, and discrimination—red flags for operational tensions. System health appears solid without massive contractions, but low new unit projections (4) amid 76 total hotels imply selective site approvals prioritizing quality. Buyers should probe Item 19 unit-level data, recent SBA loan approvals for financing feasibility, validation calls on occupancy rates, and pipeline details to gauge if Cambria's premium positioning justifies the multimillion-dollar stake in today's travel rebound.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Cambria Compares
Key Insights
- Higher investment than 88% of Hotels franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Cambria Current | $16.2M – $33.6M | $60K | 6.0% | 65 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 596 |
| BAYMONT INN & BAYMONT INN & SUITES | $7.6M – $10.5M | $26K | 5.0% | 547 |
Hotels Average 34 franchises | $8.7M – $22.2M | $48K | 5.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Franchisee Contacts
100 franchisee contacts on file from official FDD filings.
100 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily fee collection, royalty recovery, and liquidated damages actions initiated by franchisor against franchisees and guarantors; franchisee claims alleging breach of contract, fraud, RICO violations, discrimination, trade secret misappropriation, and unfair competition; post-termination intellectual property enforcement; consumer class actions indirectly involving franchisees via counterclaims.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Cambria franchise ranges from $16,210,100 to $33,556,222. This includes a franchise fee of $60,000. Ongoing royalty fees are 6.0% of gross sales.