Classico Collection by Sonesta

Classico Collection by Sonesta is a soft-brand collection of upper upscale hotels franchised by Sonesta RL Hotels Franchising Inc., allowing franchisees to operate new-build or converted hotels under independent trade names alongside Classico Collection by Sonesta branding and marks. The business model involves granting non-exclusive franchises for hotels that adhere to Brand Standards, providing access to reservation services, marketing, training, and operational support to deliver high-quality lodging. It targets business and leisure travelers, meeting planners, and social function attendees in competitive markets against other hotel chains and alternative lodging options.