COMPASS BY MARGARITAVILLE
Compass by Margaritaville offers franchises for the development and operation of upscale, boutique, select-service hotels under the Compass by Margaritaville brand, featuring amenities like complimentary hot breakfast, high-speed internet, fitness centers, swimming pools, and meeting spaces, with optional Margaritaville-branded restaurants, bars, retail stores, or other amenities. The business model involves licensing the Hotel System, including trademarks, design standards, operational manuals, and technology systems, to franchisees who build and manage these properties in primary and secondary cities. Target markets include corporate business travelers and family leisure travelers.
Franchise Costs
5% royalty + 1.5% marketing fund (up to 3% of gross rooms revenue) + $6,851-$7,518/mo fixed fees incl. CRM, loyalty program, national sales, website, upsell software, Medallia, etc. (approx. for 130-room hotel)
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How COMPASS BY MARGARITAVILLE Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
COMPASS BY MARGARITAVILLE Current | N/A | $65K | 5.0% | 4 |
| QUALITY INN | $317K – $2.0M | $45K | 5.3% | 1,621 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 584 |
Hotels Average 34 franchises | $7.8M – $18.0M | $46K | 5.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
As of the 2025 FDD, COMPASS BY MARGARITAVILLE has 4 franchise locations. The company has been franchising since 2018.
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