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CRUISE PLANNERS
Cruise Planners franchises enable individuals to establish and operate home-based travel advisor businesses under the CRUISE PLANNERS® brand and system. Franchisees offer personalized travel planning services, specializing in cruises and other vacations, to leisure travelers seeking customized vacation packages. The business model involves selling franchises, managing a network of independent advisors, and providing operational support and technology.
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Franchise Costs
1.5%-3% royalty + $80/mo administrative fee
Financial Performance
Item 19 Financial Performance
Data Based On: 2,255 Active franchised outlets that had Total Sales of at least $25,000 in 2025 and 600 Dormant franchised outlets that had Total Sales of less than $25,000 in 2025, both in operation for at least 12 months as of December 31, 2025.
* Average and Median Total Sales are explicitly provided on page 3 for all 2,855 combined Active and Dormant franchised outlets. Revenue for top and bottom quartiles are taken from the 'Average Total Sales' column of Table 1 on page 2 for the 'Top 25% Active Outlets' and 'Bottom 25% Active Outlets', respectively. The document explicitly states on page 4 that 'our franchisees do not report to us, costs of sales, operating expenses, or other costs or expenses that must be deducted from the Total Sales figures to obtain net income or profit.', therefore, profit-related metrics are set to null.
Extracted Item 19 Section
Avg. Revenue: $411,306
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Unlock financial performance dataHow CRUISE PLANNERS Compares
Key Insights
- One of the lowest investment costs in Business Services (ranked #2 of 203)
- Top 10 largest franchise system in Business Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
CRUISE PLANNERS Current | $2K – $21K | $11K | 1.5% | 3,124 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| AMERICAN POOLPLAYER'S ASSOCIATION INC | $15K – $23K | $10K | 20.0% | 3,562 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
Business Services Average 203 franchises | $120K – $288K | $46K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 203 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+36 more states
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Unlock location growth dataFranchisee Contacts
16 franchisee contacts on file from official FDD filings.
16 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
One concluded matter involved a terminated franchisee alleging trademark infringement, breach of contract, and defamation, with the franchisor obtaining a default judgment for damages and injunctive relief. Another matter was an administrative proceeding in Maryland regarding unregistered franchise sales, resulting in a consent order.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a CRUISE PLANNERS franchise ranges from $1,945 to $20,505. This includes a franchise fee of $10,995. Ongoing royalty fees are 1.5% of gross sales.
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