CruiseOne
CruiseOne offers franchises for establishing and operating virtual or home-based travel sales businesses that sell cruises, vacation packages, and certain other travel-related products and services using a proprietary System, including standards, proprietary marks like CruiseOne® and Dream Vacations Start Here™, and a specialized marketing program. The business model emphasizes local expertise backed by national support from parent company World Travel Holdings, providing training, technology, operations, and back-office assistance without operating as full-service agencies or wholesalers. Target market includes leisure travelers such as individuals, couples, families, and groups like corporate, religious, or social organizations seeking vacation cruises and packages.
Franchise Costs
Tiered royalty 1.5-3% of annual commissionable sales + 3% travel insurance royalty + $25-$150/mo administrative service fee (includes technology)
Financial Performance
Item 19 Financial Performance
Data Based On: 2,023 franchised outlets that had been open and continuously operating for at least 12 months as of December 31, 2025, comprising 1,475 'Included Outlets' (sales >= $25,000) and 548 'Dormant Outlets' (sales < $25,000).
* Calculated weighted average revenue for all 2,023 Included Outlets by summing total sales from Table 1 ($754,350,229 for 1,475 outlets) and Table 2 ($3,482,125 for 548 outlets), then dividing by the total number of outlets (2,023). Overall Total Sales = $754,350,229 + $3,482,125 = $757,832,354. Overall Total Outlets = 1,475 + 548 = 2,023. Average Gross Revenue = $757,832,354 / 2,023 = $374,608.18. Median gross revenue for the entire sample of 2,023 outlets is not explicitly provided. The median for the 1,475 outlets in Table 1 is $198,563 (Note 13, Table 1), and the median for the 548 Dormant Outlets in Table 2 is $3,097 (Note 1, Table 2).
Extracted Item 19 Section
Avg. Revenue: $374,608
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CruiseOne Franchise Analysis
Imagine launching a travel business from your kitchen table, powered by a travel giant's national muscle— that's the allure of CruiseOne, a pioneer in virtual cruise-selling since 1992. Item 19 financials paint a picture of solid earning potential for its network of over 2,500 agents, while SBA loan records whisper cautions about real-world financing hurdles. But with explosive growth projections on the horizon, does this low-barrier model deliver the vacation payoff you've been dreaming of?
Item 7 lays out a lean entry: franchise fee of $10,500 within a total initial investment of $12,295 to $20,695, ideal for entrepreneurs eyeing home-based setups without hefty brick-and-mortar costs. Royalty tiers from 1.5% to 3% on commissionable sales, plus 3% on travel insurance and $25-$150 monthly admin fees, keep ongoing expenses modest compared to traditional agencies. Item 19 shines brightest, disclosing average gross revenues of $374,608 across units—translating to potential six-figure hauls for top performers in a leisure travel market rebounding post-pandemic, though profitability hinges on personal sales hustle and local networking with families, couples, and groups.
System vitality tells a mixed tale: from 2,176 locations in 2024 to 2,517 in 2025 (+16% surge), with 506 projected new units signaling aggressive expansion under parent World Travel Holdings. Yet 128 terminations and 38 non-renewals over the FDD period (2026 edition) suggest churn among underperformers, alongside just 6 transfers indicating stability for committed owners. SBA stats raise eyebrows—only 4 loans averaging $139,900 but a stark 25% default rate—hinting financing risks in a commission-driven model vulnerable to economic dips or travel disruptions. Buyers eyeing this should probe recent FDD Item 20 updates on unit-level performance and parent support depth to gauge if CruiseOne's tech and marketing edge can sustain your slice of the cruise boom.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How CruiseOne Compares
Key Insights
- Lower investment than 94% of Business Services franchises
- Top 10 largest franchise system in Business Services
- Lower than average SBA loan default rate in Business Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
CruiseOne Current | $12K – $21K | $11K | 1.5% | 2,515 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 192 franchises | $121K – $291K | $47K | 10.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 192 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+36 more states
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SBA Loan History
Historical SBA 7(a) loan data for CruiseOne franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
4 SBA loans on record
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Franchisee Contacts
2,479 franchisee contacts on file from official FDD filings.
2,479 Contacts Available
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Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Frequently Asked Questions
The total initial investment to open a CruiseOne franchise ranges from $12,295 to $20,695. This includes a franchise fee of $10,500. Ongoing royalty fees are 1.5% of gross sales.
Download CruiseOne FDD
Complete Franchise Disclosure Document — 2026 filing.
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Download CruiseOne FDD
Complete Franchise Disclosure Document — 2026 filing.
Best Value — Save with Full Access
- Access the full database of 1,700+ franchise FDDs
- Franchisee names, phone numbers & locations
- Revenue data, fees, investment breakdowns
- SBA loan history & default rates
- Litigation, bankruptcy & due diligence data
- Pay once, access everything forever
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