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CRUMBL
Crumbl Franchising, LLC franchises cookie baking and delivery businesses that provide fresh, warm cookies, ice cream, and complementary products to the public using a proprietary system including recipes, standards, equipment, and marketing. The business model licenses the Crumbl brand to franchisees who operate within specific territories, purchase required supplies from affiliates, and follow strict operational procedures. It targets consumers in a competitive retail cookie market, including national chains and independents, through year-round retail and delivery sales.
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Franchise Costs
8% royalty + 2% ad fund + $650/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 776 Crumbl® franchised locations that operated continuously through all of 2025 and timely submitted complete financial reports for the 2025 Calendar Year.
* Data extracted from 'FRANCHISE LOCATION AVERAGE PERFORMANCE' section for the 2025 Calendar Year on page 1. The document also provides 'Supplemental Financial Performance Information' on page 2 for January 1, 2026, through May 31, 2026, which indicates an average gross sales of $364,193 for 621 locations, a median of $344,951, a high store of $1,167,557, and a low store of $129,124. The main fields are populated with the full calendar year 2025 data as it represents a more complete annual performance.
Extracted Item 19 Section
Avg. Revenue: $1,139,162
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Unlock financial performance dataHow CRUMBL Compares
Key Insights
- Higher investment than 80% of Fast Food franchises
- Higher than average SBA loan default rate in Fast Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
CRUMBL Current | $849K – $1.5M | $50K | 8.0% | 1,101 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 8.0% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 134 franchises | $594K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 134 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+36 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for CRUMBL franchisees (2019 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
286 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
43 franchisee contacts on file from official FDD filings.
43 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Class action lawsuit filed by customers regarding service fee display and charges, settled for $5,000 plus attorney's fees.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a CRUMBL franchise ranges from $848,566 to $1,472,533. This includes a franchise fee of $50,000. Ongoing royalty fees are 8.0% of gross sales.
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