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Daisy
Daisy franchises enable the establishment and operation of businesses providing residential and commercial technology installation and ongoing maintenance solutions under the Daisy brand. The franchisor grants standard franchises, conversion programs for existing tech businesses, and area development agreements for multiple units, operating on a territorial model with initial fees and ongoing royalties. The target market primarily consists of residential property owners and light commercial business owners, lessees, and managers seeking these technology services amid evolving industry trends.
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Franchise Costs
10% support services fee (royalty) + no national brand fund currently + 3% local advertising spend (remitted then refunded upon approval)
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance data for two franchised locations (Costa Mesa, CA and Sarasota, FL) for the 2024 calendar year.
* Calculated average_gross_revenue by averaging the 'Total Revenue' of the two franchised locations (Costa Mesa, CA: $4,539,006.30 and Sarasota, FL: $1,702,612.85). Calculated average_gross_profit by averaging the 'Gross Profit' of the two franchised locations (Costa Mesa, CA: $2,827,797.92 and Sarasota, FL: $957,982.28).
Extracted Item 19 Section
Avg. Revenue: $3,120,810
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Unlock financial performance dataDaisy Franchise Analysis
Imagine jumping into the booming smart home tech market with a brand that's barely off the ground but already turning heads in residential and light commercial services. Daisy, franchising since 2024, offers a territorial model with conversion options for existing tech businesses, and Item 19 financial disclosures paint a picture of early potential amid rising demand for installations and maintenance. But with only 5 franchise units so far, does the data signal a breakout opportunity or growing pains ahead? Unlock to find out.
Item 7 lays out the initial investment from $135,900 to $299,500, covering the $50,000 franchise fee, vehicles, tools, inventory, and three months' operating capital—mid-range for home services but leaner for tech-focused setups. Royalties hit 10% on gross sales as a support services fee, plus a 3% local ad spend that's remitted upfront but refunded with approval; no national fund yet keeps costs predictable. Item 19 shines brightest: average gross revenue clocks $3,120,810 per location, a standout figure for a nascent system, suggesting strong unit economics if scalable—though as a 2025 FDD, it's based on limited data from 5 franchises and 7 corporates.
System maturity raises flags with just 5 units open since 2024, but projected 9 new units signal franchisor ambition via area developments. No terminations or transfers noted yet, fitting for a fresh brand, while headquarters in Costa Mesa, CA, backs a California-centric push. For buyers eyeing $200K-$300K to deploy, Daisy's revenue tease implies healthy margins post-10% fees, but validate with FDD Item 20 trends; it's high-reward potential in a hot category if you stomach the startup risks of unproven scale.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Daisy Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Daisy Current | $136K – $300K | $50K | 10.0% | 5 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
5 franchisee contacts on file from official FDD filings.
5 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Daisy franchise ranges from $135,900 to $299,500. This includes a franchise fee of $50,000. Ongoing royalty fees are 10.0% of gross sales.