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MERRY MAIDS
Merry Maids franchises provide house and window cleaning services to residential customers who do not have the time or desire to clean regularly. The business model involves granting franchises for residential cleaning businesses operating under the Merry Maids trademark throughout the United States. The target market is homeowners and residents seeking professional cleaning solutions.
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Franchise Costs
7% royalty + 1.3% ad fund + $499/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 794 Active Franchises that operated throughout the Covered Period (January 1, 2023 to December 31, 2023). An Active Franchise is defined as a Franchised Business that (i) opened prior to the Covered Period, (ii) reported Gross Sales in all 12 months of the Covered Period, and (iii) was owned by the same owner throughout the Covered Period.
* Average and Median Gross Revenue are from Table 3, 'Gross Sales for Active Franchises in Each Category', 'All' column, representing 794 Active Franchises. Top and Bottom Quartile average gross revenues are from Table 1, 'Top Quartile' and 'Bottom Quartile' rows respectively, representing 344 Qualified Franchises. Note 4 on page 5 states that sales figures do not reflect costs or expenses that must be deducted from the Gross Sales figures to obtain net income or profit, so profit-related fields are null.
Extracted Item 19 Section
Avg. Revenue: $345,862
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Unlock financial performance dataMERRY MAIDS Franchise Analysis
Merry Maids entered franchising over four decades ago, building a vast network in residential cleaning, yet recent FDD data hints at a subtle shift in its trajectory. Item 19 finally discloses revenue figures that paint a mixed picture of performance across units, while SBA loan records reveal an unexpected stability amid financing challenges. What does this mean for investors eyeing a proven brand in home services—steady cash flow or signs of maturing saturation?
Item 7 outlines initial investment from $126,880 to $165,610, with a $55,000 franchise fee, making entry mid-range for cleaning franchises. Ongoing fees include 7% royalty, 1.3% brand fund, and a $499 monthly technology fee, totaling significant outflows that eat into margins. Item 19 reports average gross revenue of $345,862 and median $261,145 for 2023, suggesting top performers thrive but half fall below that median—realistic profits likely 15-25% after fees, or $40K-$65K for median units, assuming typical expenses.
System health shows contraction from 957 to 933 locations (-3%), with 37 terminations, 66 transfers, and just 4 projected new units, flagging potential oversaturation or economic pressures in home services. SBA data is a bright spot: 82 loans averaging $366,199 with only 3.7% default rate, indicating franchisees secure financing and mostly succeed. For risk-tolerant investors with sales skills, Merry Maids offers brand leverage in a recurring-revenue model, but the slowdown and high transfers warrant scrutinizing local market density before committing.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MERRY MAIDS Compares
Key Insights
- #1 largest franchise system in Home Services
- Lower than average SBA loan default rate in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MERRY MAIDS Current | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
| ONE HOUR AIR CONDITIONING AND HEATING; | $85K – $205K | $43K | 6.0% | 411 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+31 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for MERRY MAIDS franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
82 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
1,008 franchisee contacts on file from official FDD filings.
1,008 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MERRY MAIDS franchise ranges from $126,880 to $165,610. This includes a franchise fee of $55,000. Ongoing royalty fees are 7.0% of gross sales.
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