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Dazzler Select
Dazzler Select by Wyndham is a franchise opportunity for converting existing hotels into a curated economy lifestyle soft brand offering overnight accommodations and related services with a unique design and independent or historic presence in local markets. Franchisees operate under the Dazzler Select brand, using the franchisor's marks while retaining or adopting their own property name followed by 'Dazzler Select by Wyndham,' targeting travelers seeking affordable, attractive stays. The business model involves licensing the brand to qualified owners of existing facilities, with support from Wyndham Hotels & Resorts.
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Franchise Costs
$85 per guest room/mo Brand Fee (includes royalty + min 10% marketing) + $734-$1,050/mo PMS fee + $600/yr ($50/mo) continuing education
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataDazzler Select Franchise Analysis
Wyndham's newest hotel conversion play, Dazzler Select, promises to refresh existing properties with a stylish economy vibe—but the FDD's silence on earnings leaves a big question mark. Recent legal skirmishes with past franchisees add tension, hinting at operational friction in this untested soft brand. Can a Wyndham-backed conversion model deliver without proven revenue benchmarks?
Item 7 lays out the financial entry: total initial investment spans $178,882 to $1,864,912, skewed low because it's designed for owners of standing hotels, covering conversion costs like branding, PMS upgrades, and Wyndham systems integration. The $35,000 franchise fee is notably affordable for a major chain, but ongoing fees bite: $85 per guest room monthly for brand (bundling royalty and at least 10% marketing), $734-$1,050 monthly for property management system, plus $600 annually ($50/month equivalent) for training. No Item 19 means zero disclosed earnings or profit figures, a red flag for a 2025 launch—investors must rely on Wyndham's track record rather than franchisee-specific performance data.
System health shows infancy pains: franchising since 2025 with headquarters in Parsippany, NJ, under Wyndham Hotels & Resorts. Litigation notes in the FDD include a pending 2024 breach of contract and fee dispute with LuxUrban Hotels, plus a resolved 2014-2015 case involving termination, breach, and Minnesota Franchise Act claims (Pooniwala). No growth metrics like unit counts or projections are detailed, signaling a nascent brand where early adopters bear the risk of unproven demand for 'curated economy lifestyle' stays. For hotel owners eyeing rebranding, the low barrier tempts, but opaque earnings and legal history demand caution before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Dazzler Select Compares
Key Insights
- Lower investment than 79% of Hotels franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Dazzler Select Current | $179K – $1.9M | $35K | N/A | 0 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 596 |
| BAYMONT INN & BAYMONT INN & SUITES | $7.6M – $10.5M | $26K | 5.0% | 547 |
Hotels Average 34 franchises | $8.7M – $22.2M | $48K | 5.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Due Diligence
Litigation (Item 3)
One pending breach of contract and recurring fee dispute with former franchisee LuxUrban Hotels (2024); one resolved dispute involving franchise termination, breach of contract, and Minnesota Franchise Act violations (Pooniwala, 2014-2015).
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Dazzler Select franchise ranges from $178,882 to $1,864,912. This includes a franchise fee of $35,000.