Is Dazzler Select a good franchise to buy?

Whether Dazzler Select is a good franchise investment depends on your personal goals, available capital, and local market conditions. We recommend reviewing the full FDD, speaking with existing franchisees listed in Item 20, and consulting with a franchise attorney before making a decision.

Dazzler Select

Dazzler Select by Wyndham is a franchise opportunity for converting existing hotels into a curated economy lifestyle soft brand offering overnight accommodations and related services with a unique design and independent or historic presence in local markets. Franchisees operate under the Dazzler Select brand, using the franchisor's marks while retaining or adopting their own property name followed by 'Dazzler Select by Wyndham,' targeting travelers seeking affordable, attractive stays. The business model involves licensing the brand to qualified owners of existing facilities, with support from Wyndham Hotels & Resorts.

$179K–$1865K

Investment

Since 2025

Franchising

HotelsParsippany, NJWyndham Hotels & Resorts, Inc.development.wyndhamhotels.comDisclaimer

Franchise Costs

Franchise Fee

$35,000

Item 5 of FDD

Initial Investment Range

$178,882 – $1,864,912

Low: $178,882High: $1,864,912

Item 7 of FDD

Royalty Rate

N/A

Brand Fund

N/A

Item 6 of FDD

Fixed Monthly Fees

$784 – $1,100

Item 6 of FDD

$85 per guest room/mo Brand Fee (includes royalty + min 10% marketing) + $734-$1,050/mo PMS fee + $600/yr ($50/mo) continuing education

How Dazzler Select Compares

Key Insights

Lower investment than 82% of Hotels franchises

Franchise	Investment	Fee	Royalty	Locations
Dazzler Select Current	$179K – $1.9M	$35K	N/A	0
QUALITY INN	$317K – $2.0M	$45K	5.3%	1,621
SUPER 8	$4.7M – $6.9M	$25K	5.5%	1,375
DAYS INN, DAYS HOTEL AND DAYS INN & SUITES	$7.6M – $9.4M	$35K	5.5%	1,235
LA QUINTA INN & SUITES	$12.8M – $17.2M	$55K	5.5%	884
RED ROOF PLUS AND SUITES	$7.3M – $8.9M	$27K	5.0%	584
Hotels Average 34 franchises	$7.8M – $18.0M	$46K	5.2%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.

Due Diligence

Litigation (Item 3)

Franchisee Cases2

One pending breach of contract and recurring fee dispute with former franchisee LuxUrban Hotels (2024); one resolved dispute involving franchise termination, breach of contract, and Minnesota Franchise Act violations (Pooniwala, 2014-2015).

Bankruptcy (Item 4)

Bankruptcy HistoryNo

No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

Frequently Asked Questions

The total initial investment to open a Dazzler Select franchise ranges from $178,882 to $1,864,912. This includes a franchise fee of $35,000.

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