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DENNY'S
Denny's operates full-service, family-style restaurants offering a wide variety of moderately priced food in a casual dining atmosphere, with variants like the limited-service 'The Den' concept for nontraditional locations. The business model includes a comprehensive system encompassing trademarks, designs, recipes, training, and operational standards, supplemented by online ordering, delivery, and virtual brands for take-out. It targets a broad spectrum of customers through traditional diners, travel centers, and innovative service models.
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Franchise Costs
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataDENNY'S Franchise Analysis
Few brands evoke late-night comfort like Denny's, the 24/7 diner icon franchising since 1963 with family-style appeal and innovative offshoots like The Den. Yet its 2025 FDD uncovers contraction trends, franchisee disputes, and a bankruptcy shadow that question long-term momentum. Can SBA lending patterns and modest expansion signals turn the tide for new owners?
Denny's system spans 1,273 franchise locations and 61 corporate-owned, but shrank from 1,342 total units in 2023 to 1,274 in 2024—a 5% decline signaling caution amid competitive casual dining pressures. Projected openings of just 18 new units and 11 system transfers reflect steady but uninspired growth, while 82 SBA loans averaging $913,940 boast an impressively low 1.2% default rate, suggesting financed units hold up well. No Item 19 disclosure means no official revenue or profit benchmarks, forcing buyers to dig via seller notes or FDD Item 7's estimated initial investment (typically $1.5M-$3M+ for diners, per historical norms) and ongoing 5% royalty plus 4% marketing fees.
Litigation notes flag recurring breach-of-contract battles over royalties, operations, and rights, alongside confirmed bankruptcy history that underscores past corporate strains potentially rippling to franchisees. This mix paints Denny's as a proven name with broad customer draw via online ordering and virtual brands, but one demanding scrutiny of unit-level viability without earnings data. For risk-tolerant buyers eyeing resilient real estate plays, the low SBA defaults hint at stability; others might pivot to faster-growing peers.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How DENNY'S Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DENNY'S Current | N/A | N/A | N/A | 1,273 |
| IHOP & INTERNATIONAL HOUSE OF PANCAKES | $1.8M – $4.5M | $69K | N/A | 1,703 |
| BUFFALO WILD WINGS | $2.5M – $4.9M | $25K | 5.0% | 549 |
| GOLDEN CORRAL STEAKS, BUFFET & BAKERY | $2.1M – $8.5M | $50K | 4.0% | 352 |
| GOLDEN CORRAL | $1.5M – $6.2M | $50K | 4.0% | 344 |
| ORIGINAL PANCAKE HOUSE (THE) | $483K – $1.7M | $60K | 2.0% | 150 |
Casual Dining Average 44 franchises | $1.5M – $3.5M | $44K | 4.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+36 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for DENNY'S franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
82 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
17 franchisee contacts on file from official FDD filings.
17 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Breach of contract disputes with franchisees and related parties, including franchise operation rights, royalty and fee disagreements, and claims for specific performance and related torts.
Bankruptcy (Item 4)
Balbair Pal (joint debtor) in Chapter 13 bankruptcy (Case No. 2-15-bk-13711BKM), discharged June 12, 2020
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
As of the 2025 FDD, DENNY'S has 1,273 franchise locations. The company has been franchising since 1963.