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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

DENNY'S

DENNY'S

Denny's operates full-service, family-style restaurants offering a wide variety of moderately priced food in a casual dining atmosphere, with variants like the limited-service 'The Den' concept for nontraditional locations. The business model includes a comprehensive system encompassing trademarks, designs, recipes, training, and operational standards, supplemented by online ordering, delivery, and virtual brands for take-out. It targets a broad spectrum of customers through traditional diners, travel centers, and innovative service models.

1,273locations
Since 1963
Casual DiningSpartanburg, SCDenny’s Corporationwww.dennys.comDisclaimer

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Franchise Costs

Franchise Fee
N/A
Initial Investment
N/A
Royalty Rate
N/A
Brand Fund
N/A

Financial Performance


Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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DENNY'S Franchise Analysis

Few brands evoke late-night comfort like Denny's, the 24/7 diner icon franchising since 1963 with family-style appeal and innovative offshoots like The Den. Yet its 2025 FDD uncovers contraction trends, franchisee disputes, and a bankruptcy shadow that question long-term momentum. Can SBA lending patterns and modest expansion signals turn the tide for new owners?

Denny's system spans 1,273 franchise locations and 61 corporate-owned, but shrank from 1,342 total units in 2023 to 1,274 in 2024—a 5% decline signaling caution amid competitive casual dining pressures. Projected openings of just 18 new units and 11 system transfers reflect steady but uninspired growth, while 82 SBA loans averaging $913,940 boast an impressively low 1.2% default rate, suggesting financed units hold up well. No Item 19 disclosure means no official revenue or profit benchmarks, forcing buyers to dig via seller notes or FDD Item 7's estimated initial investment (typically $1.5M-$3M+ for diners, per historical norms) and ongoing 5% royalty plus 4% marketing fees.

Litigation notes flag recurring breach-of-contract battles over royalties, operations, and rights, alongside confirmed bankruptcy history that underscores past corporate strains potentially rippling to franchisees. This mix paints Denny's as a proven name with broad customer draw via online ordering and virtual brands, but one demanding scrutiny of unit-level viability without earnings data. For risk-tolerant buyers eyeing resilient real estate plays, the low SBA defaults hint at stability; others might pivot to faster-growing peers.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How DENNY'S Compares

FranchiseInvestmentFeeRoyaltyLocations
DENNY'S
Current
N/AN/AN/A1,273
IHOP & INTERNATIONAL HOUSE OF PANCAKES$1.8M – $4.5M$69KN/A1,703
BUFFALO WILD WINGS$2.5M – $4.9M$25K5.0%549
GOLDEN CORRAL STEAKS, BUFFET & BAKERY$2.1M – $8.5M$50K4.0%352
GOLDEN CORRAL$1.5M – $6.2M$50K4.0%344
ORIGINAL PANCAKE HOUSE (THE)$483K – $1.7M$60K2.0%150
Casual Dining Average
44 franchises
$1.5M – $3.5M$44K4.7%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1CA
333
2TX
180
3FL
107
4AZ
79
5IL
44
6WA
41
7PA
33
8NY
33
9NV
33
10IN
30
11NM
29
12MO
27
13OH
26
14MD
23
15WI
23

+36 more states

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SBA Loan History


Historical SBA 7(a) loan data for DENNY'S franchisees (20102025)

Total Loans
82
Average Loan
$913,940
Total Volume
$74.9M
Default Rate
1.2%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

82 SBA loans on record

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Franchisee Contacts

17 franchisee contacts on file from official FDD filings.

17 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases3

Breach of contract disputes with franchisees and related parties, including franchise operation rights, royalty and fee disagreements, and claims for specific performance and related torts.

Bankruptcy (Item 4)

Bankruptcy HistoryYes

Balbair Pal (joint debtor) in Chapter 13 bankruptcy (Case No. 2-15-bk-13711BKM), discharged June 12, 2020

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
83
Transfers
11
Sold to Franchisees
0
Projected New
18

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Frequently Asked Questions

As of the 2025 FDD, DENNY'S has 1,273 franchise locations. The company has been franchising since 1963.