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DESTINATION BY HYATT
Destination by Hyatt offers franchises for operating lifestyle resort hotels under a separate tradename owned by the franchisee but affiliated with the Destination by Hyatt brand, utilizing Hyatt's Hotel System including proprietary marks, standards, reservations, and marketing programs. The business model grants franchise rights to unique properties reflecting local markets, with franchisees paying fees for affiliation and services. It targets corporate business travelers and leisure travelers in the competitive full-service hotel industry.
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Franchise Costs
6% of Gross Rooms Revenue and 3% of Gross F&B Revenue + 4.5% World of Hyatt program assessment + $3.90/room/mo PMS subscription
Financial Performance
Item 19 Financial Performance
Data Based On: The financial performance representations, including Occupancy Rate, Average Daily Rate, RevPAR, World of Hyatt program contribution, and Reservation Channel Mix, are based on 102 'Covered Hotels' (which include both franchised and owned/managed hotels) that operated during all of 2025, for the period January 1, 2025 through December 31, 2025.
* The document provides metrics such as Average Daily Rate ($178.16) and Average RevPAR ($115.83) for Franchised Covered Hotels during 2025. However, it does not provide an average gross revenue per franchised unit in a dollar amount or sufficient data (such as the average number of available rooms per franchised hotel) to calculate total gross revenue per unit without making assumptions. The document also explicitly states on page 6 under 'Comments to All Financial Performance Representations' that 'The figures contained in these financial performance representations do not reflect the costs of sales, operating expenses, or other costs or expenses that must be deducted from the revenue figures to obtain net income or profit.' Therefore, all profit-related metrics are set to null.
Extracted Item 19 Section
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Unlock financial performance dataHow DESTINATION BY HYATT Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DESTINATION BY HYATT Current | N/A | $100K | 6.0% | 43 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 596 |
| BAYMONT INN & BAYMONT INN & SUITES | $7.6M – $10.5M | $26K | 5.0% | 547 |
Hotels Average 36 franchises | $8.1M – $20.9M | $48K | 5.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 36 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+8 more states
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Unlock location growth dataFranchisee Contacts
25 franchisee contacts on file from official FDD filings.
25 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
As of the 2026 FDD, DESTINATION BY HYATT has 43 franchise locations. The company has been franchising since 2019.
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