DISCOVERY MAP
Discovery Map franchises provide an advertising program in the form of illustrated tourist and visitor information maps supported by advertising purchased from restaurants, resorts, retail stores, local attractions, and other tourist-based businesses. Franchisees sell ad space on these maps to businesses in tourism-focused communities. The model may expand to include digital advertising and marketing services.
Franchise Costs
10% royalty + 1% ad fund + $2,200/yr ($183/mo) DPS fee
How DISCOVERY MAP Compares
Key Insights
- Lower investment than 86% of Business Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DISCOVERY MAP Current | $29K – $36K | $25K | 10.0% | 116 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
| SERVPRO (UNIT) | $259K – $380K | $100K | 10.0% | 2,286 |
Business Services Average 188 franchises | $118K – $284K | $46K | 10.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 188 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+17 more states
Franchisee Contacts
72 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
72 Contacts Available
Unlock all DISCOVERY MAP franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a DISCOVERY MAP franchise ranges from $29,250 to $36,300. This includes a franchise fee of $25,000. Ongoing royalty fees are 10.0% of gross sales.
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