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ELEMENTS MASSAGE

ELEMENTS MASSAGE

Elements Therapeutic Massage, LLC offers franchises for operating Elements Massage studios that provide various forms of therapeutic massage services, certain skincare services, and related future services and products. The franchise system uses a comprehensive business format with mandatory standards, procedures, membership programs, and proprietary marks. It targets the general public seeking wellness services, competing in the expanding massage and skincare markets.

239locations
$516K–$730K
Since 2006
ServicesDenver, COWellBiz Brands, Inc.www.elementsfranchise.comDisclaimer

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Franchise Costs

Franchise Fee
$40,000
Initial Investment
$515,789 – $729,603
Royalty Rate
6.00%
Brand Fund
2.00%
Fixed Monthly Fees
$2,600 – $2,600

6% royalty + 2% brand marketing fund + $2,000/mo local advertising fee + $600/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$936,342
Median Gross Revenue
$855,807
Top Quartile Revenue
$1,384,090
Bottom Quartile Revenue
$557,938

Data Based On: 235 franchised Studios open as of January 1, 2024, and operated throughout 2024.

* Average gross revenue and median gross revenue are taken directly from the 'All Studios' column in Table 1, representing 235 franchised units. Revenue for the top quartile is taken from the 'Top 3rd' average revenue ($1,384,090) for 78 units. Revenue for the bottom quartile is taken from the 'Bottom 3rd' average revenue ($557,938) for 80 units. No explicit net income, net profit, EBITDA, or expense data was provided to calculate profit ranges.

Extracted Item 19 Section

Avg. Revenue: $936,342

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ELEMENTS MASSAGE Franchise Analysis

Elements Massage entered franchising in 2006 under WellBiz Brands, steadily expanding into the wellness sector with therapeutic massage studios. Yet, its trajectory hit a snag recently, dropping from 244 to 239 locations—a subtle contraction that raises eyebrows in a booming massage market. Item 19 discloses revenue snapshots, while SBA lending history hints at franchisee financing realities—but is this system's slight pullback a temporary dip or a warning sign for investors eyeing high-investment wellness plays?

Financials from the 2025 FDD paint a premium picture: initial investment spans $515,789 to $729,603, including a $40,000 franchise fee, driven by build-out and equipment for upscale studios. Ongoing fees total 6% royalty, 2% brand/ad fund, plus fixed $2,000 monthly local advertising and $600 technology fees, which can squeeze margins without strong volume. Item 19 shines brightly with average gross revenues of $936,342 and median $855,807 across studios, suggesting solid top-line potential in high-traffic areas, though profitability hinges on controlling labor and occupancy costs typical in services.

System health shows mixed signals: 9 terminations amid 29 transfers signal some turnover, but projected 8 new units indicate cautious optimism. SBA data bolsters credibility with 136 loans averaging $268,124 and an impressively low 1.5% default rate, far below industry norms, reflecting franchisee viability. The -2% contraction may stem from market saturation or post-pandemic adjustments, not systemic failure—yet high transfers warrant scrutiny. For risk-tolerant investors with $500K+ cash, Elements offers revenue upside in wellness, but expect operator intensity and validate local demand before committing.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How ELEMENTS MASSAGE Compares

Key Insights

  • Higher investment than 96% of Real Estate Services franchises
  • Top 10 largest franchise system in Real Estate Services
FranchiseInvestmentFeeRoyaltyLocations
ELEMENTS MASSAGE
Current
$516K – $730K$40K6.0%239
CENTURY 21 REAL ESTATE$33K – $279K$25K6.0%1,807
HOMEVESTORS$150K – $477K$85K3.0%981
KELLER WILLIAMS REALTY - REGIONAL REPRESENTATIVE$131K – $424KN/AN/A794
REAL PROPERTY MANAGEMENT$92K – $234K$60K7.0%447
PILLAR TO POST INC$103K – $134K$59K7.0%350
Real Estate Services Average
24 franchises
$154K – $300K$46K7.2%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Real Estate Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1AZ
26
2TX
24
3MA
23
4CO
20
5CA
14
6WA
13
7IL
12
8FL
8
9OH
8
10WI
7
11OR
6
12NY
6
13NH
6
14NC
5
15CT
5

+19 more states

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SBA Loan History


Historical SBA 7(a) loan data for ELEMENTS MASSAGE franchisees (20132025)

Total Loans
136
Average Loan
$268,124
Total Volume
$36.5M
Default Rate
1.5%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

136 SBA loans on record

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Franchisee Contacts

1 franchisee contacts on file from official FDD filings.

1 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
9
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
29
Sold to Franchisees
0
Projected New
8

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Frequently Asked Questions

The total initial investment to open a ELEMENTS MASSAGE franchise ranges from $515,789 to $729,603. This includes a franchise fee of $40,000. Ongoing royalty fees are 6.0% of gross sales.