EVEN HOTELS
EVEN Hotels is a wellness-focused hotel franchise brand that offers modern accommodations designed for business and leisure travelers seeking to maintain their health routines on the road, featuring in-room workout spaces, an athletic studio, spa-like showers, and healthy dining at EVEN Kitchen & Bar. The business model involves licensing the EVEN brand through Holiday Hospitality Franchising, LLC, allowing franchisees to operate 100-200 room hotels with access to IHG's reservation systems, marketing, and loyalty programs. It targets wellness-minded guests at an approachable midscale price point, differentiating through hallmarks like 'Keep Moving Your Way,' flexible food and beverage, and 'Restorative Moments.'
Franchise Costs
5% royalty + 3.5% sales & marketing services contribution + $17.06 per room/mo technology services fee
Financial Performance
Item 19 Financial Performance
Data Based On: 19 Mature EVEN Hotels (licensed or managed by the franchisor or its affiliates) operating in the United States for the 2023 fiscal year.
* The document provides average performance metrics such as Occupancy Rate (67.0%), Average Daily Room Rate (ADR) ($162.03), and Average Revenue Per Available Room (RevPAR) ($108.60) for the 19 Mature Hotels. It explicitly states these are historic performance information for Mature Hotels but does not provide total average gross revenue per franchise unit, net income, net profit, or EBITDA, nor any expense or profit margin information for the units. Therefore, these specific financial fields requiring total revenue or profit figures are set to null.
Extracted Item 19 Section
How EVEN HOTELS Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
EVEN HOTELS Current | N/A | $75K | 5.0% | 19 |
| QUALITY INN | $317K – $2.0M | $45K | 5.3% | 1,621 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 584 |
Hotels Average 34 franchises | $7.8M – $18.0M | $46K | 5.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
Franchisee Contacts
2 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
2 Contacts Available
Unlock all EVEN HOTELS franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Primarily franchisor collection actions for unpaid fees and liquidated damages after terminations, multiple franchisee class actions alleging improper vendor requirements and kickbacks, and individual disputes over unauthorized de-identification, non-renewal, sale interference, system disruptions, renovation misrepresentations, and breach of contract.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
As of the 2024 FDD, EVEN HOTELS has 19 franchise locations. The company has been franchising since 2014.
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