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EVEN HOTELS
EVEN Hotels is a wellness-focused hotel franchise brand that offers modern accommodations designed for business and leisure travelers seeking to maintain their health routines on the road, featuring in-room workout spaces, an athletic studio, spa-like showers, and healthy dining at EVEN Kitchen & Bar. The business model involves licensing the EVEN brand through Holiday Hospitality Franchising, LLC, allowing franchisees to operate 100-200 room hotels with access to IHG's reservation systems, marketing, and loyalty programs. It targets wellness-minded guests at an approachable midscale price point, differentiating through hallmarks like 'Keep Moving Your Way,' flexible food and beverage, and 'Restorative Moments.'
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Franchise Costs
5% royalty + 3.5% sales & marketing services contribution + $17.06 per room/mo technology services fee
Financial Performance
Item 19 Financial Performance
Data Based On: 19 Mature EVEN Hotels (licensed or managed by the franchisor or its affiliates) operating in the United States for the 2023 fiscal year.
* The document provides average performance metrics such as Occupancy Rate (67.0%), Average Daily Room Rate (ADR) ($162.03), and Average Revenue Per Available Room (RevPAR) ($108.60) for the 19 Mature Hotels. It explicitly states these are historic performance information for Mature Hotels but does not provide total average gross revenue per franchise unit, net income, net profit, or EBITDA, nor any expense or profit margin information for the units. Therefore, these specific financial fields requiring total revenue or profit figures are set to null.
Extracted Item 19 Section
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Unlock financial performance dataEVEN HOTELS Franchise Analysis
Imagine launching wellness hotels where guests pedal bikes in their rooms and grab healthy bites at the bar—EVEN Hotels pitches that vibe to midscale travelers. Yet with only 19 locations after a decade and flat growth from 2022 to 2023, Item 19 financial disclosures hint at the real story behind the stagnation. Can a brand tied to IHG's powerhouse systems thrive in a crowded lodging market, or does the data reveal deeper challenges?
Item 7 in the 2024 FDD lacks a precise total investment range, but the $75,000 franchise fee covers brand licensing for 100-200 room properties, plus IHG's reservation tech, marketing, and loyalty perks. Ongoing fees bite hard: 5% royalty on gross room revenue, 3.5% for sales/marketing, and $17.06 per room monthly for tech services—potentially $20K+ yearly for a 100-room hotel. Item 19 confirms disclosure of revenue stats across those 19 units, offering a glimpse into AUVs for wellness-differentiated midscale stays, though zero growth signals saturation or execution hurdles in targeting health-conscious business/leisure guests.
System health raises flags: no expansion despite franchising since 2014 under InterContinental Hotels Group, with litigation heavy on franchisor fee collections, franchisee class actions over vendor kickbacks, and disputes on renovations, non-renewals, and system glitches. Transfers and renewals exist but terminations linger, per FDD summaries. For buyers eyeing $multi-million hotel builds, this combo of high fees, tiny footprint, and legal friction means scrutinizing Item 19 medians closely—strong IHG backing might offset risks, but flat unit counts scream caution on scalability.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How EVEN HOTELS Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
EVEN HOTELS Current | N/A | $75K | 5.0% | 19 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 596 |
| BAYMONT INN & BAYMONT INN & SUITES | $7.6M – $10.5M | $26K | 5.0% | 547 |
Hotels Average 34 franchises | $8.7M – $22.2M | $48K | 5.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
2 franchisee contacts on file from official FDD filings.
2 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily franchisor collection actions for unpaid fees and liquidated damages after terminations, multiple franchisee class actions alleging improper vendor requirements and kickbacks, and individual disputes over unauthorized de-identification, non-renewal, sale interference, system disruptions, renovation misrepresentations, and breach of contract.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
As of the 2024 FDD, EVEN HOTELS has 19 franchise locations. The company has been franchising since 2014.
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