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Giordano's Restaurants

Giordano's Restaurants

VPC Pizza Franchise, LLC offers franchises to operate Giordano’s® Restaurants, which specialize in stuffed deep-dish pizza, thin-crust pizza, pasta, sandwiches, salads, appetizers, and other related Italian-style food products prepared according to specific recipes and standards. The franchise model includes both Full-Service Restaurants with dining room, bar seating, delivery, and carry-out, and Limited-Service Restaurants focused primarily on carry-out and delivery. They target the general public, individual consumers, and businesses seeking casual dining, takeout, delivery, and catering in a highly competitive restaurant market.

32locations
$609K–$2056K
Since 1980
Food & BeverageChicago, ILVPC Pizza Intermediate LLCwww.giordanos.comDisclaimer

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Franchise Costs

Franchise Fee
$40,000
Initial Investment
$609,000 – $2,056,000
Royalty Rate
6.00%
Brand Fund
2.00%
Fixed Monthly Fees
$1,000 – $1,000

6% royalty + 2% ad fund + $1,000/mo local advertising

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,846,407.1
Median Gross Revenue
$1,804,779.23

Data Based On: 30 existing franchised Restaurants and 28 company-owned Restaurants that were each open and operating full-time for at least 12 months as of December 31, 2024.

* Calculated weighted average gross revenue from Table 3 - Franchised Restaurants: (1 units × $2,649,442 + 20 units × $1,643,195 + 3 units × $735,065 + 4 units × $3,134,859 + 2 units × $2,567,120) / 30 total units = $1,846,407.10. Calculated weighted median gross revenue from Table 3 - Franchised Restaurants: (1 units × $2,649,442 + 20 units × $1,597,756 + 3 units × $696,313 + 4 units × $3,078,909 + 2 units × $2,567,120) / 30 total units = $1,804,779.23. No net income, net profit, EBITDA, or expense data was provided in Item 19 or its notes, therefore profit-related fields are null as per Note 5 to Tables 1, 2, and 3.

Extracted Item 19 Section

Avg. Revenue: $1,846,407

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Giordano's Restaurants Franchise Analysis

Chicago's deep-dish pizza legend Giordano's tempts with a franchise model blending full-service dining and carryout delivery in a cutthroat market. Item 19 lays bare revenue stats for its 32 franchised spots, while recent FDDs flag a bankruptcy shadow and shrinking footprint. Does this 1980s franchisor still deliver the dough—or is the pie too risky to slice into?

Item 7 pegs total investment at $609,000-$2,056,000, covering $40,000 franchise fee, real estate builds, equipment, and opening costs for either full-service restaurants with bars or limited-service carryout/delivery models. Ongoing fees hit 6% royalty on gross sales, 2% brand fund, plus $1,000 monthly local ads—standard for pizza but stacking up in a high-volume game. Item 19 shines with average gross revenue of $1,846,407 and median $1,804,779 across units, suggesting solid top-line potential if you nail location and ops in casual dining hotspots. Yet profitability stays opaque without expense breakdowns, so EBITDA guesses hover 10-20% ($185K-$370K) based on peers, demanding tight labor and food cost control.

System maturity shows 28 corporate vs. 32 franchised locations, but growth stalled: 7 franchised units in 2023 dropped to 6 in 2024 (-14%), with just 2 projected new ones and 2 terminations signaling caution. Bankruptcy history in Item 20 raises flags on parent stability, though no recent insolvencies. For buyers eyeing $1M+ sales in pizza, Giordano's offers proven recipes and brand pull, but contraction and debt past mean vetting real estate leverage and local markets hard—strong for urban operators, dicey for greenhorns.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Giordano's Restaurants Compares

Key Insights

  • Higher investment than 77% of Pizza franchises
FranchiseInvestmentFeeRoyaltyLocations
Giordano's Restaurants
Current
$609K – $2.1M$40K6.0%32
DOMINO'S PIZZA$118K – $197K$10K5.5%6,948
PIZZA HUT (NON-TRADITIONAL)$56K – $183K$10K10.0%1,241
PAPA MURPHY'S$450K – $693K$25K5.0%965
GODFATHER'S PIZZA$711K – $1.3M$25K6.5%592
BLAZE PIZZA$597K – $1.1M$30K5.0%283
Pizza Average
13 franchises
$458K – $1.2M$29K5.7%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 13 Pizza franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1FL
3
2IN
2
3CO
1
4IL
0

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Franchisee Contacts

33 franchisee contacts on file from official FDD filings.

33 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryYes

Predecessor Giordano’s Enterprises, Inc. (GEI) and several affiliates filed Chapter 11 on February 17, 2011.

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
2
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
0
Sold to Franchisees
1
Projected New
2

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Frequently Asked Questions

The total initial investment to open a Giordano's Restaurants franchise ranges from $609,000 to $2,056,000. This includes a franchise fee of $40,000. Ongoing royalty fees are 6.0% of gross sales.