GrassRoots Turf
GrassRoots Turf franchises operate businesses providing lawn treatment, tree and shrub care, and weed control services under the GrassRoots Turf brand. Customers, primarily residential homeowners with $70,000 or greater annual household income, sign up for regular treatment and maintenance programs, with sales being seasonal and lower in winter months. The business competes in a highly developed market against national chains, regional chains, and independents, operating under a franchise model with initial investments ranging from $157,300 to $332,600 for a single unit.
Franchise Costs
7% royalty + 1% brand fund + $250/mo software subscription + $1,000-$1,500/mo customer service center fee (scales with customers)
Financial Performance
Item 19 Financial Performance
Data Based On: 13 Operational Franchisees who were open and operating for the entire 2025 Reporting Period.
* Calculated weighted average gross revenue for 13 franchised units: (7 units × $658,288.60 + 4 units × $256,052.72 + 2 units × $131,739.26) / 13 total units = $453,516.12. Median gross revenue is taken from the largest segment (7 units) as an overall median was not provided.
Extracted Item 19 Section
How GrassRoots Turf Compares
Key Insights
- Higher investment than 76% of Home Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
GrassRoots Turf Current | $157K – $333K | $50K | 7.0% | 22 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $150K – $177K | $127K | 10.0% | 653 |
| SIGN GYPSIES | $4K – $5K | $1K | N/A | 587 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
Home Services Average 136 franchises | $143K – $285K | $52K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
Franchisee Contacts
15 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
15 Contacts Available
Unlock all GrassRoots Turf franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a GrassRoots Turf franchise ranges from $157,300 to $332,600. This includes a franchise fee of $49,500. Ongoing royalty fees are 7.0% of gross sales.
Download GrassRoots Turf FDD
Complete Franchise Disclosure Document — 2026 filing.
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Download GrassRoots Turf FDD
Complete Franchise Disclosure Document — 2026 filing.
Best Value — Save with Full Access
- Access the full database of 1,700+ franchise FDDs
- Franchisee names, phone numbers & locations
- Revenue data, fees, investment breakdowns
- SBA loan history & default rates
- Litigation, bankruptcy & due diligence data
- Pay once, access everything forever