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GrassRoots Turf
GrassRoots Turf franchises operate businesses providing lawn treatment, tree and shrub care, and weed control services under the GrassRoots Turf brand. Customers, primarily residential homeowners with $70,000 or greater annual household income, sign up for regular treatment and maintenance programs, with sales being seasonal and lower in winter months. The business competes in a highly developed market against national chains, regional chains, and independents, operating under a franchise model with initial investments ranging from $157,300 to $332,600 for a single unit.
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Franchise Costs
7% royalty + 1% brand fund + $250/mo software subscription + $1,000-$1,500/mo customer service center fee (scales with customers)
Financial Performance
Item 19 Financial Performance
Data Based On: 13 Operational Franchisees who were open and operating for the entire 2025 Reporting Period.
* Calculated weighted average gross revenue for 13 franchised units: (7 units × $658,288.60 + 4 units × $256,052.72 + 2 units × $131,739.26) / 13 total units = $453,516.12. Median gross revenue is taken from the largest segment (7 units) as an overall median was not provided.
Extracted Item 19 Section
Avg. Revenue: $453,516
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Unlock financial performance dataGrassRoots Turf Franchise Analysis
Entering the crowded lawn care arena, GrassRoots Turf launched franchising in 2019 with a single corporate location and has quietly expanded amid stiff competition from giants and locals. Item 19 finally discloses revenue figures for its modest network, hinting at performance variability that could signal opportunity or caution. With seasonal sales dipping in winter and ambitious expansion plans, does this turf warrior have the roots to thrive for new investors?
GrassRoots Turf's track record shows steady but modest growth: from 21 locations in 2024 to 22 in 2025, a 5% increase, with 15 new units projected. Franchising for just seven years from Acworth, GA, the system remains small at 22 franchise units plus one corporate, competing in a saturated home services market targeting affluent homeowners ($70K+ income). This trajectory suggests cautious expansion rather than explosive scaling, with no major contraction but limited scale to leverage national buying power yet—system health appears stable, though the youth of the brand raises questions on long-term resilience.
Economics hit harder: initial investment spans $157,300-$332,600 including $49,500 franchise fee, with ongoing 7% royalty, 1% brand fund, $250/month software, and $1,000-$1,500/month customer service fees scaling by clients—potentially eating 10%+ of revenue. Item 19 reveals average gross revenue of $453,516 but median $597,123 across units, indicating some underperformers drag the mean down; no profit data disclosed, but high fees and seasonality (winter slowdowns) squeeze margins. For a $200K+ entry, these numbers imply viability for top performers in protected territories, but red flags like extra fees and small network size demand scrutiny before committing.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How GrassRoots Turf Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
GrassRoots Turf Current | $157K – $333K | $50K | 7.0% | 22 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| ONE HOUR AIR CONDITIONING AND HEATING; | $143K – $287K | $43K | 6.0% | 418 |
Home Services Average 137 franchises | $144K – $272K | $52K | 6.8% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 137 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
15 franchisee contacts on file from official FDD filings.
15 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a GrassRoots Turf franchise ranges from $157,300 to $332,600. This includes a franchise fee of $49,500. Ongoing royalty fees are 7.0% of gross sales.