HOMESMART

HOMESMART

HomeSmart International, LLC offers franchises for operating real estate brokerage businesses that provide services to residential and commercial property purchasers and sellers. The business model revolves around a proprietary system including trademarks, operations manuals, marketing programs, and technology support, with franchisees required to meet agent quotas and potentially open branch offices. The target market includes individuals and businesses buying or selling real estate properties.

201
Locations
$66K–$205K
Investment
Since 2005
Franchising
Download FDD
Real EstateScottsdale, AZHomeSmart Holdings, Inc.www.homesmart.com/franchisingDisclaimer

Franchise Costs


Franchise Fee
$20,000
Item 5 of FDD
Initial Investment Range
$65,500 $205,000
Low: $65,500High: $205,000
Item 7 of FDD
Royalty Rate
N/A
Brand Fund
N/A
Item 6 of FDD
Fixed Monthly Fees
$500 – $3,500
Item 6 of FDD

Variable royalty (greater of $500/mo, $12/agent/mo + $120/side, + $25/rental/lease) + $250/mo technology fee + $250/mo MLS/RETS fee + $0-$3,000/mo optional system license/support; 4% marketing fund incorporated into flat fees (no additional payment).

Financial Performance


Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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HOMESMART Franchise Analysis


HomeSmart entered franchising in 2005 with a tech-savvy blueprint for real estate brokerages, emphasizing agent quotas and scalable branch offices amid a market craving efficiency. Yet, a recent dip in total locations raises eyebrows about expansion pace. What do the undisclosed Item 19 figures, termination records, and robust SBA lending patterns signal for would-be brokers eyeing this opportunity?

Item 7 lays out the $65,500-$205,000 initial investment, covering franchise fee of $20,000 plus buildout, tech setup, and working capital for residential/commercial deals. Ongoing fees pack a punch: royalties as the greater of $500/month or $12 per agent/month + $120 per side + $25 per rental/lease, plus fixed $250/month tech and MLS/RETS fees, and optional $0-$3,000/month system support. Marketing's baked in at 4% via flat fees—no extras—making costs predictable but agent volume-driven; hit quotas or branch out to thrive.

No Item 19 earnings claim leaves AUVs and profits a black box, forcing reliance on system vitals: 201 franchise spots (57 corporate) after slipping 2% from 205 in 2024, with 12 terminations, 2 transfers, and 7 projected adds signaling steady but cautious growth since Scottsdale HQ's push. SBA data shines with 14 loans averaging $578,743, hinting banks back multi-unit plays. For real estate pros, this model's leverage comes from proprietary ops and marketing, but verify agent retention amid competition—stagnation could pinch royalties hard.

Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How HOMESMART Compares

Key Insights

  • Higher investment than 90% of Real Estate Brokerage franchises
  • Top 10 largest franchise system in Real Estate Brokerage
  • Lower than average SBA loan default rate in Real Estate Brokerage
FranchiseInvestmentFeeRoyaltyLocations
HOMESMART
Current
$66K – $205K$20KN/A201
Century 21 Real Estate LLC$35K – $279K$25K6.0%1,734
Century 21 Real Estate$36K – $286K$25K6.0%1,685
SOTHEBY'S INTERNATIONAL REALTY$47K – $332K$25K6.0%672
ERA$33K – $260K$25K6.0%444
ERA$34K – $267K$25KN/A434
Real Estate Brokerage Average
21 franchises
$48K – $294K$25K5.4%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 21 Real Estate Brokerage franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1CA
32
2IL
18
3WA
17
4NJ
16
5NY
14
6AZ
12
7OR
10
8MA
8
9CO
7
10OH
6
11RI
5
12NC
5
13FL
4
14PA
4
15LA
4

+26 more states

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SBA Loan History


Historical SBA 7(a) loan data for HOMESMART franchisees (20152024)

Total Loans
14
Average Loan
$578,743
Total Volume
$8.1M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

14 SBA loans on record

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Franchisee Contacts


86 franchisee contacts on file from official FDD filings.

86 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
12
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
2
Sold to Franchisees
0
Projected New
7

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Frequently Asked Questions


The total initial investment to open a HOMESMART franchise ranges from $65,500 to $205,000. This includes a franchise fee of $20,000.

Download HOMESMART FDD

Complete Franchise Disclosure Document — 2026 filing.

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