Hyatt Select

Hyatt Select is a franchise for operating upper-midscale, select-service hotels that incorporate state-of-the-art technology, design, and entertainment components, along with complimentary grab-and-go breakfast and a 24-hour market offering a wide variety of options. These hotels are typically located in primary, suburban, secondary, and tertiary markets and utilize the Hyatt Hotel System, including proprietary marks, design standards, central reservations, and operational procedures. The business model involves franchisees paying fees to the franchisor for the right to use the system and marks, targeting both corporate business travelers and leisure travelers in a competitive hotel market.