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Jollibee
Jollibee offers franchises for quick-service restaurants featuring fried chicken, spaghetti, hamburgers, chicken sandwiches, desserts, side dishes, beverages, and related products under the Jollibee brand and proprietary system standards. The business model involves single-unit or multi-unit development agreements with initial fees, ongoing 5% royalties on gross sales, 4% marketing fund contributions, and other fees for training, technology, and compliance. It targets consumers in competitive fast-food and fast-casual markets seeking affordable, unique menu items like Filipino-style sweet spaghetti and crispy chicken.
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Franchise Costs
4% royalty + 4% marketing fund + $155/mo technology fee + 0.25% technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 37 Free-Standing Reporting Locations, which includes 2 franchised units and 35 affiliate-owned units, for the 2025 calendar year. The document states that the results of the franchised units were not materially different from the affiliate-owned units in this group.
* Average gross profit calculated as Average Gross Sales ($4,907,120) - Average Food and Paper Costs ($1,434,892) = $3,472,228. Average net profit (before other operating expenses, interest, and taxes) calculated as Average Gross Sales ($4,907,120) - Average Food and Paper Costs ($1,434,892) - Average Labor Costs ($1,290,250) = $2,181,978. Best guess profit range (before interest and taxes) estimated by further deducting 15-25% of gross revenue for other operating expenses (e.g., rent, utilities, marketing, general & administrative) from the calculated average net profit of $2,181,978. High estimate: $2,181,978 - (0.15 * $4,907,120) = $1,445,910. Low estimate: $2,181,978 - (0.25 * $4,907,120) = $955,198.
Extracted Item 19 Section
Avg. Revenue: $4,907,120
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Unlock financial performance dataHow Jollibee Compares
Key Insights
- Higher investment than 96% of Fast Food franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Jollibee Current | $1.6M – $4.6M | $40K | 4.0% | N/A |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 132 franchises | $602K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.
Franchisee Contacts
4 franchisee contacts on file from official FDD filings.
4 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Jollibee franchise ranges from $1,614,568 to $4,589,057. This includes a franchise fee of $40,000. Ongoing royalty fees are 4.0% of gross sales.
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