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Keke's Breakfast Café
Keke’s Breakfast Café franchises operate restaurants offering made-to-order breakfast dishes and lunch items, featuring signature menu items like Home Fries, Omelets, Stuffed French Toast, Pancakes, French Toast, Belgian Waffles, and select cocktails, provided through dine-in, carry-out, and catering services. The business model is based on a comprehensive system including proprietary recipes, uniform standards, décor, trademarks, and operational procedures, with franchisees paying initial fees and adhering to franchisor guidelines. They target the general public in competitive restaurant markets, particularly those seeking full-service breakfast and brunch options in shopping centers and urban locations.
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Franchise Costs
5%-5.5% royalty + 2%-3% Brand Building Fund + $60/week technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 25 franchised Restaurants open for at least 12 months as of December 25, 2024 and reported full-year sales information through iLumen Reporting Software for the fiscal year ending December 25, 2024
* Calculated average_gross_profit as Average Net Sales - Average Food expense, assuming 'Food' represents Cost of Goods Sold for a restaurant (2,089,007 - 484,028 = 1,604,979). Calculated ebitda_margin_pct as average_ebitda / average_gross_revenue (600,994 / 2,089,007 = 0.28769). The sum of listed average expenses (Food, Total Labor / Taxes / Fringe Benefits, Utilities, Repair & Maintenance, Other Expense) totals 1,488,012, which when subtracted from average net sales (2,089,007) results in 600,995, closely matching the reported average EBITDA of 600,994. Best guess profit range (low/high) set to null as the provided EBITDA is 'before Royalties, Advertising, Occupancy Cost and Management Fees', and no further information was available to reliably estimate these post-EBITDA operating expenses to derive a 'net profit' range.
Extracted Item 19 Section
Avg. Revenue: $2,089,007
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Unlock financial performance dataKeke's Breakfast Café Franchise Analysis
In the bustling casual dining arena, Keke's Breakfast Café tempts with its all-day breakfast focus amid fierce competition from chains dominating brunch. Franchising only since 2022 under Denny's Corporation umbrella, its 2025 FDD Item 19 unveils revenue stats for a compact 69-unit system that's expanding thoughtfully. But a zeroed-out EBITDA margin raises eyebrows—is this a high-volume play masking thin profits, or a setup primed for savvy operators to flip the script?
Financials hit hard with average gross sales of $2,089,007 per unit from Item 19, impressive for casual dining where breakfast niches often lag lunch-heavy peers. Franchise fee sits at a reasonable $30,000, but ongoing royalties tier 5-5.5%, paired with 2-3% Brand Building Fund and a $60 weekly technology levy—totaling around 7-8.5% plus fixed costs, pressuring margins in a category where 15-20% AUVs are common benchmarks. Zero percent EBITDA margin underscores the grind: high sales don't translate to bottom-line ease, demanding tight ops in shopping centers or urban spots to combat food costs and labor typical in full-service setups.
System vitality shows promise with growth from 49 to 55 franchise units in 2024 (+12%), 14 corporate stores, 12 projected openings, and just 2 transfers—low churn signaling stability for a young brand. No major litigation or SBA default flags noted, but the modest scale means franchisees bet on Denny's muscle for supply and marketing scale-up. For investors eyeing $2M+ top lines, this suits experienced restaurateurs who can squeeze profits from volume, not novices chasing quick flips in a maturing breakfast market.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Keke's Breakfast Café Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Keke's Breakfast Café Current | N/A | $30K | 5.0% | 55 |
| IHOP & INTERNATIONAL HOUSE OF PANCAKES | $1.8M – $4.5M | $69K | N/A | 1,703 |
| BUFFALO WILD WINGS | $2.5M – $4.9M | $25K | 5.0% | 549 |
| GOLDEN CORRAL STEAKS, BUFFET & BAKERY | $2.1M – $8.5M | $50K | 4.0% | 352 |
| GOLDEN CORRAL | $1.5M – $6.2M | $50K | 4.0% | 344 |
| ORIGINAL PANCAKE HOUSE (THE) | $483K – $1.7M | $60K | 2.0% | 150 |
Casual Dining Average 44 franchises | $1.5M – $3.5M | $44K | 4.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
1 franchisee contacts on file from official FDD filings.
1 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
Keke's Breakfast Café does disclose financial performance data (Item 19) in their 2025 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.