Is MARGARITAVILLE HOTELS & RESORTS a good franchise to buy?

MARGARITAVILLE HOTELS & RESORTS shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

MARGARITAVILLE HOTELS & RESORTS

Margaritaville Hotels & Resorts, LLC offers franchises for the development and operation of upscale, full-service hotels and resorts under the Margaritaville brand, providing lodging, food and beverage, entertainment, recreation, and amenities such as spas, pools, and meeting spaces. The business model licenses the proprietary Hotel System, including trademarks, designs, operational standards, and technology systems, to franchisees who build and manage these properties in cities and vacation destinations. It targets primarily leisure travelers, with some corporate business travelers, competing in the highly competitive hotel and resort market.

Locations

Since 2019

Franchising

Hospitality & LodgingOrlando, FLMargaritaville Enterprises, LLCwww.margaritaville.comDisclaimer

Franchise Costs

Franchise Fee

$105,000

Item 5 of FDD

Initial Investment Range

N/A

Item 7 of FDD

Royalty Rate

5.00%

of gross sales

Brand Fund

1.50%

Item 6 of FDD

Fixed Monthly Fees

$3,350 – $3,350

Item 6 of FDD

5% royalty + up to 3% marketing (currently 1.5% of Gross Rooms Revenue) + $3,350/mo fixed tech/platform fees (CRS maintenance, Flip.to, National Sales Org, Property Website) + additional per-room/monthly fees for CRM ($12/rm), Loyalty ($10/rm), Upsell, etc.

Financial Performance

Item 19 Financial Performance

Data Based On: 10 franchised hotels that (i) provided their financial information to STR and (ii) were fully operational (i.e. full room capacity available) for at least 12 full months as of December 31, 2024.

Extracted Item 19 Section

How MARGARITAVILLE HOTELS & RESORTS Compares

Franchise	Investment	Fee	Royalty	Locations
MARGARITAVILLE HOTELS & RESORTS Current	N/A	$105K	5.0%	18
QUALITY INN	$317K – $2.0M	$45K	5.3%	1,621
SUPER 8	$4.7M – $6.9M	$25K	5.5%	1,375
DAYS INN, DAYS HOTEL AND DAYS INN & SUITES	$7.6M – $9.4M	$35K	5.5%	1,235
LA QUINTA INN & SUITES	$12.8M – $17.2M	$55K	5.5%	884
RED ROOF PLUS AND SUITES	$7.3M – $8.9M	$27K	5.0%	584
Hotels Average 34 franchises	$7.8M – $18.0M	$46K	5.2%	–