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MR. CHARLIE TOLD ME SO
MR. CHARLIE’S TOLD ME SO is a franchise for fast-service restaurants featuring plant-based hamburgers, plant-based chicken sandwiches, other meatless menu items, and approved branded merchandise. Franchisees operate restaurants providing on-premises dining, pick-up, delivery, and catering services using the franchisor's system, marks, and brand standards. The target market includes health- and environmentally-conscious consumers, particularly vegans and vegetarians seeking fun plant-based alternatives to traditional fast-food.
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Franchise Costs
5% royalty + 2% brand fund + $150/mo technology fee (up to $1,000)
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 2 Company-Owned Restaurants open for the full Measuring Period (January 1, 2024 to December 31, 2024).
* Calculated average gross revenue from the two company-owned restaurants: ($1,521,216 + $1,178,180) / 2 = $1,349,698.0. Median and quartile revenues are not provided due to the small sample size (2 units). No expense data provided, so net income, profit, EBITDA, and profit range cannot be determined as explicitly stated in the notes.
Extracted Item 19 Section
Avg. Revenue: $1,349,698
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Unlock financial performance dataMR. CHARLIE TOLD ME SO Franchise Analysis
In Beverly Hills' sun-soaked glamour, a cheeky plant-based fast-food brand emerges, flipping the script on greasy burgers with meatless marvels for eco-warriors and flexitarians alike. Item 19 drops revenue stats from its slim corporate lineup that hint at blockbuster potential amid the green rush. Yet bankruptcy shadows the parent company—can this fledgling franchise sprout nationwide, or is it just a trendy sprout?
Item 7 lays out a hefty entry: $35,000 franchise fee plus $283,090-$700,750 total investment, covering buildout for on-premises dining, delivery, and catering in 1,500-3,000 sq ft spaces. Ongoing hits include 5% royalty, 2% brand fund, and a $150/month tech fee capping at $1,000 yearly. With only two corporate units since franchising in 2024 under Sona Terra Inc., scale feels embryonic—projected new units sit at one, signaling cautious rollout in a $8B+ plant-based market hungry for fun alternatives.
Item 19 shines brightly: average gross revenue clocks $1,349,698 across disclosed locations, a mouthwatering figure for fast-casual that could yield strong cash flow post-expenses (though net profits aren't broken out). But red flags wave—parent bankruptcy history per Item 3, zero franchise resales or transfers, and minimal footprint raise validation questions. For risk-tolerant buyers eyeing vegan boomtowns, vet supplier reliability and delivery partnerships; this high-revenue tease demands digging into real-unit economics before betting the farm.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MR. CHARLIE TOLD ME SO Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MR. CHARLIE TOLD ME SO Current | $283K – $701K | $35K | 5.0% | 0 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 132 franchises | $602K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.
Franchisee Contacts
4 franchisee contacts on file from official FDD filings.
4 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
Amanda Marie Mckinnon (spouse of co-Founder and CMO Taylor Mckinnon) and Antonio David Mckinnon filed Chapter 7 on April 8, 2019, discharged July 24, 2019.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MR. CHARLIE TOLD ME SO franchise ranges from $283,090 to $700,750. This includes a franchise fee of $35,000. Ongoing royalty fees are 5.0% of gross sales.
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