MUSEUM OF ILLUSIONS
The Museum of Illusions franchise offers facilities providing interactive, immersive, and fun experiences driven by illusions and optical tricks that educate visitors about vision, perception, the human brain, and science. Franchisees operate under a proprietary system including distinctive signage, design, standards, procedures, training, and advertising to ensure uniformity. The business targets the general public, including families, children, and adults, in an emerging market competing with other entertainment venues.
Franchise Costs
15% of ticket sales and event rentals + 5% of merchandise sales royalty + 5% minimum local advertising
Financial Performance
Item 19 Financial Performance
Data Based On: 8 franchised locations for the year 2023
* Extracted data from '2023 Gross Revenue and Expenses of Franchised Locations' table on Page 2 for 8 franchised locations. Calculated average_gross_revenue and average_ebitda as simple averages of the reported values for 2023. EBITDA margin percentage was calculated as the sum of all franchised EBITDA divided by the sum of all franchised Total Sales for 2023. Median gross revenue was calculated from the reported values.
Extracted Item 19 Section
How MUSEUM OF ILLUSIONS Compares
Key Insights
- Higher investment than 96% of Entertainment & Recreation franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MUSEUM OF ILLUSIONS Current | $1.9M – $6.6M | $100K | 15.0% | 11 |
| CARD MY YARD | $10K – $19K | $9K | 25.0% | 505 |
| AMERICAN POOLPLAYER'S ASSOCIATION INC | $22K – $31K | $10K | 20.0% | 334 |
| PAINTING WITH A TWIST | $119K – $256K | $25K | 6.0% | 219 |
| URBAN AIR ADVENTURE PARK | $3.1M – $8.4M | $100K | 7.0% | 193 |
| D-Bat | $536K – $1.0M | $45K | 40.0% | 170 |
Entertainment & Recreation Average 23 franchises | $687K – $1.7M | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 23 Entertainment & Recreation franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Franchisee Contacts
18 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
18 Contacts Available
Unlock all MUSEUM OF ILLUSIONS franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a MUSEUM OF ILLUSIONS franchise ranges from $1,935,500 to $6,552,500. This includes a franchise fee of $100,000. Ongoing royalty fees are 15.0% of gross sales.
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