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Sandbox VR
Sandbox VR franchises businesses that offer live-action, hyper-reality experiences combining virtual reality and physical adventures with full body tracking systems in dedicated game rooms called Holodecks, each supporting 2-6 participants. The business model involves significant initial investments for site development, equipment, and operations under strict franchisor standards, including mandatory fees and marketing programs, with options for multi-unit development agreements. They target the general public, including children, adults, and families, in a competitive entertainment market featuring immersive gaming venues.
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Franchise Costs
5% royalty + 1% brand development fund + $1000-$2000/mo minimum royalty
Financial Performance
Item 19 Financial Performance
Data Based On: Gross sales data aggregated for 43 stores (10 franchised, 33 company-owned) for FY25. Financial tables data aggregated for 36 stores (3 franchised, 33 company-owned) for FY25.
* Financial performance metrics for individual franchised units could not be extracted as the provided data is aggregated across both franchised and company-owned stores without a clear breakdown to isolate franchised unit performance. The document explicitly states the gross sales data includes 10 franchised units out of 43 total, and rent/financial data includes 3 franchised units out of 36 total, but does not provide separate financials for these franchised subsets.
Extracted Item 19 Section
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Unlock financial performance dataHow Sandbox VR Compares
Key Insights
- Top 10 largest franchise system in Family Entertainment
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Sandbox VR Current | $1.4M – $2.5M | $50K | 5.0% | 10 |
| URBAN AIR ADVENTURE PARK | $2.9M – $7.9M | $100K | 7.0% | 202 |
| ALTITUDE TRAMPOLINE PARK | $2.1M – $3.5M | $65K | 6.0% | 71 |
| Escapology | $627K – $2.3M | $45K | 6.0% | 63 |
| Miss Teen USA | $24K – $1.2M | N/A | N/A | 51 |
| Pump It Up | $104K – $661K | $30K | 6.0% | 42 |
Family Entertainment Average 16 franchises | $1.2M – $2.5M | $54K | 6.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 16 Family Entertainment franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Sandbox VR franchisees (2021 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
8 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
11 franchisee contacts on file from official FDD filings.
11 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Disputes primarily involved termination of franchise agreements, allegations of breach of contract and statutory duty of fair dealing, and claims for damages.
Bankruptcy (Item 4)
GSUSA and several affiliates filed for bankruptcy in 2020.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Sandbox VR franchise ranges from $1,439,616 to $2,476,698. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
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