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SCHOOL OF ROCK
School of Rock franchises performance-based music schools offering individual music lessons, group rehearsals, performance experiences, and proprietary programs such as Little Wing for young children and AllStars for elite students, all centered on rock music education. Franchisees operate under a standardized system with proprietary marks, manuals, and technology, providing in-person and remote instruction. The target market includes children and adults seeking interactive music learning through live performances.
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Franchise Costs
8% royalty + 3% brand fund + $260/mo technology fee + $92/mo PRO licensing fee
Financial Performance
Item 19 Financial Performance
Data Based On: 243 franchised Schools open and operated at least five days per week during the full 12-month period from January 1, 2025 to December 31, 2025
* Average gross profit for franchised units was calculated by applying the Cost of Sales percentage (36.7%) from the Company-Owned Schools' financial data (Table 3) to the franchised average gross revenue ($683,344). Estimated average net profit was derived by applying the expense percentages from the Company-Owned Schools' financial data (Table 3) to the franchised average gross revenue, with an adjustment for actual royalties of 8% of gross sales for franchised units (as per Note 10). The expense percentages used were: Cost of Sales (36.7%), Management Labor (9.8%), Admin Labor (4.8%), Rent (9.8%), Marketing Expenses (3.8%), IT Fees (0.4%), Other Expenses (2.4%), and Royalties (8%). This resulted in a total expense percentage of 75.7% (36.7 + 9.8 + 4.8 + 9.8 + 3.8 + 0.4 + 2.4 + 8). Net profit percentage was 100% - 75.7% = 24.3%. The best_guess_profit_low and best_guess_profit_high were estimated by varying the sum of Management Labor, Admin Labor, Rent, Marketing Expenses, IT Fees, and Other Expenses (which sum to 31%) by +/- 2 percentage points of total revenue, while keeping COGS (36.7%) and Royalties (8%) fixed. For best_guess_profit_high, other operating expenses were assumed to be 29% (31%-2%), leading to a total expense percentage of 73.7% and a profit of 26.3% of revenue. For best_guess_profit_low, other operating expenses were assumed to be 33% (31%+2%), leading to a total expense percentage of 77.7% and a profit of 22.3% of revenue.
Extracted Item 19 Section
Avg. Revenue: $683,344
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Unlock financial performance dataSCHOOL OF ROCK Franchise Analysis
What if the secret to a profitable franchise lay in kids jamming on guitars rather than flipping burgers? School of Rock's performance-based music education model has built a loyal following, expanding steadily while Item 19 unveils impressive revenue benchmarks and profit potential. But with SBA loans fueling growth, does this rockstar system deliver the encore investors crave—or is it just a one-hit wonder?
Item 7 lays out the financial entry: a $59,900 franchise fee within a $378,050-$756,100 total investment, including buildout for music studios and performance spaces. Ongoing fees hit 8% royalty plus 3% brand fund, layered with $260 monthly tech fee and $92 PRO licensing—higher than some peers but tied to proprietary curricula like Little Wing and AllStars. Item 19 shines brightly: average gross revenue of $683,344, median $658,980 across 276 franchised units (47 corporate). Estimated profits range $152,365-$179,629, suggesting solid 20-25% margins after fees, making it viable for operators with music passion or management savvy.
System health rocks steadily: from 254 locations in 2024 to 267 in 2025 (+5%), with 38 projected new units signaling momentum. Low terminations (2) and moderate transfers (9) indicate stability, backed by 113 SBA loans averaging $339,909—lenders clearly back the model's bankability. No major red flags; this isn't explosive growth like fast food, but consistent expansion in specialized training fits a niche avoiding oversaturation, positioning School of Rock as a rhythmic bet for patient investors eyeing $150K+ annual returns.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SCHOOL OF ROCK Compares
Key Insights
- Higher investment than 100% of Specialized Training franchises
- #1 largest franchise system in Specialized Training
- One of the lowest SBA loan default rates in Specialized Training
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SCHOOL OF ROCK Current | $378K – $756K | $60K | 8.0% | 276 |
| ARTHUR MURRAY DANCE STUDIO | $71K – $252K | $50K | 8.0% | 237 |
| SNAPOLOGY | $75K – $106K | $40K | 7.0% | 120 |
| AMERICA'S MUSIC SCHOOL | $259K – $574K | $50K | 7.0% | 50 |
| Redline Athletics Unit | $373K – $579K | $50K | 7.0% | 46 |
| CHILDREN'S MUSIC ACADEMY | $72K – $138K | $32K | 8.0% | 22 |
Specialized Training Average 9 franchises | $196K – $396K | $50K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Specialized Training franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+24 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for SCHOOL OF ROCK franchisees (2012 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
113 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
341 franchisee contacts on file from official FDD filings.
341 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a SCHOOL OF ROCK franchise ranges from $378,050 to $756,100. This includes a franchise fee of $59,900. Ongoing royalty fees are 8.0% of gross sales.
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