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Square Cow Moovers
Square Cow Moovers franchises enable the operation of businesses offering high-quality residential and commercial moving services, including local and long-distance moves, along with related products. Franchisees must adhere to the franchisor's System, which includes standardized procedures, branding under 'SQUARE COW' and 'SQUARE COW MOOVERS', training, and marketing. The target market consists of individuals and businesses needing reliable moving solutions in competitive markets.
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Franchise Costs
7% royalty + 1% national brand development fund + 2% local advertising + $200/mo per truck CRM/technology fee + $800/mo call center fee (for up to 4 trucks)
Financial Performance
Item 19 Financial Performance
Data Based On: 5 company-owned locations that were in operation throughout the entire 2024 Reporting Period.
* All financial performance data is based on 5 company-owned locations, as no franchised locations met the criteria for inclusion in Item 19. 'Average Gross Revenue' is taken from the 'MEAN' Net Revenue in Table 2. 'Median Gross Revenue' is taken from the 'MEDIAN' Net Revenue in Table 2. 'Revenue Top Quartile' and 'Revenue Bottom Quartile' are set to the 'HIGH' ($3,095,562) and 'LOW' ($1,149,146) Net Revenue values respectively from Table 2, as only 5 units are in the sample and no explicit quartile averages are provided. 'Average Net Income' is taken from the 'MEAN' Net Income in the continuation of Table 2 on page 5. 'Best Guess Profit Low' is set to the 'Mean Net Income', assuming a franchisee might still incur manager salary expense. 'Best Guess Profit High' is set to the 'Mean Net Income If No Manager Salary was Paid*' ($473,088) from Table 2 on page 5, which represents the income if a franchisee acts as their own manager and thereby saves on manager salaries.
Extracted Item 19 Section
Avg. Revenue: $1,808,646
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Unlock financial performance dataSquare Cow Moovers Franchise Analysis
Picture a moving company named after a square cow—quirky enough to cut through the clutter of generic haulers. Launched from Cedar Park, Texas, Square Cow Moovers has ignited rapid franchise expansion since 2022, blending standardized ops with standout branding. Item 19 unveils revenue figures that punch above the system's young age and slim footprint of three franchises, yet one termination raises a flag: is this high-octane growth primed for long-haul success or a short sprint?
Item 7 lays out a mid-range entry: $59,500 franchise fee within a total investment of $167,250-$233,450, covering trucks, training, and initial marketing for residential and commercial moves. Fees stack up at 7% royalty, 1% national ad fund, 2% local advertising, plus operational must-haves like $200 monthly per truck for CRM/tech and $800 monthly call center fee (up to four trucks). Item 19 shines brightly here, reporting average gross revenues of $1,808,646 and median $1,562,321 across units—exceptional for a nascent moving brand—translating to estimated profits of $395,161-$473,088 after expenses. These numbers signal fat margins in a service-heavy industry, especially with long-distance capabilities boosting ticket sizes.
System maturity tells a boomtown tale: from one franchise location in 2023 to three in 2024 (+200% growth), backed by six corporate outposts and ambitious projections for 25 new units. Just one termination mars the record, no major red flags in transfers or renewals, while two SBA loans averaging $150,000 underline accessible financing. For a buyer eyeing underserved moving markets, this screams opportunity in scalability, but probe Item 20 forecasts, litigation history in Item 3, and per-unit economics deeper to gauge if those revenue peaks hold amid competition and fee creep.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Square Cow Moovers Compares
Key Insights
- One of the lowest investment costs in Moving & Storage (ranked #3 of 6)
- Top 10 largest franchise system in Moving & Storage
- Lower than average SBA loan default rate in Moving & Storage
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Square Cow Moovers Current | $167K – $233K | $60K | 7.0% | 3 |
| Go Mini's | $759K – $1.2M | $85K | 8.0% | 107 |
| UNITS | $733K – $1.3M | $56K | 6.0% | 70 |
| Pink Zebra Moving | $131K – $249K | $30K | 7.0% | 13 |
| MI-Box | $374K – $1.3M | N/A | N/A | 7 |
| STORsquare | $166K – $438K | $55K | 7.5% | 1 |
Moving & Storage Average 6 franchises | $388K – $790K | $57K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 6 Moving & Storage franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Square Cow Moovers franchisees (2025 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
2 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
6 franchisee contacts on file from official FDD filings.
6 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Square Cow Moovers franchise ranges from $167,250 to $233,450. This includes a franchise fee of $59,500. Ongoing royalty fees are 7.0% of gross sales.
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