SureStay Collection by Best Western
SureStay Collection by Best Western offers licenses to hotel owners to convert existing hotels into branded System Hotels using the SureStay Collection marks and Best Western reservations systems. These are lower-midscale and upper economy hotels, ranging from full-service properties with meeting facilities to smaller, uniquely designed select-service hotels. The business model involves licensing the brand and system access, targeting leisure and business travelers seeking unique or historic hotel experiences.
Franchise Costs
5% royalty + no ad fund + $41-$65/mo two-way support + $130/mo HMSS + $397/mo PMS support (100 rooms) + $25/mo GSS
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How SureStay Collection by Best Western Compares
Key Insights
- Lower than average SBA loan default rate in Hotels
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SureStay Collection by Best Western Current | $880K – $2.9M | $25K | 5.0% | 4 |
| QUALITY INN | $317K – $2.0M | $45K | 5.3% | 1,621 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 584 |
Hotels Average 34 franchises | $7.8M – $18.0M | $46K | 5.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for SureStay Collection by Best Western franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
5 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
5 Contacts Available
Unlock all SureStay Collection by Best Western franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Wrongful termination and breach of contract disputes, including one claim over right of first refusal.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a SureStay Collection by Best Western franchise ranges from $880,000 to $2,917,495. This includes a franchise fee of $25,000. Ongoing royalty fees are 5.0% of gross sales.
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