SURESTAY HOTEL BY BEST WESTERN
SureStay, Inc. offers franchises for the construction of new or conversion of existing hotels into SureStay by Best Western, SureStay Plus by Best Western, or SureStay Studio by Best Western branded hotels, targeting leisure and business travelers in the upper economy to lower midscale segments. These hotels provide value-oriented lodging with amenities such as clean rooms, free continental or hot breakfast, free high-speed internet, and exceptional service, with typical room counts of 60-100. The business model licenses the proprietary system, including brands, standards, reservation services, training, marketing, and ongoing support to franchisees.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
4% royalty + 4% ad fund + $3.97/room/mo PMS + $41-$65/mo two-way interface + $130/mo HMSS + $25/mo GSS
Franchise Stats
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How SURESTAY HOTEL BY BEST WESTERN Compares to Other Hotels Franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
SURESTAY HOTEL BY BEST WESTERN Current | $5.3M - $8.3M | $25K | 4.0% | 228 |
| QUALITY INN | $317K - $2.0M | $45K | 5.3% | 1,621 |
| SUPER 8 | $4.7M - $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M - $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M - $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M - $8.9M | $27K | 5.0% | 584 |
Hotels Average 33 franchises | $8.1M - $18.5M | $46K | 5.2% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 33 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+30 more states
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
Primarily wrongful termination disputes and breach of franchise agreement claims.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a SURESTAY HOTEL BY BEST WESTERN franchise?
The total initial investment to open a SURESTAY HOTEL BY BEST WESTERN franchise ranges from $5,344,745 to $8,254,345. This includes a franchise fee of $25,000. Ongoing royalty fees are 4.0% of gross sales.
How many SURESTAY HOTEL BY BEST WESTERN franchise locations are there?
As of the 2025 FDD, SURESTAY HOTEL BY BEST WESTERN has 228 franchise locations. The company has been franchising since 2016.
Is SURESTAY HOTEL BY BEST WESTERN a good franchise to buy?
SURESTAY HOTEL BY BEST WESTERN shows several positive indicators: established brand with 228+ locations. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
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