SURESTAY HOTEL BY BEST WESTERN
SureStay, Inc. offers franchises for the construction of new or conversion of existing hotels into SureStay by Best Western, SureStay Plus by Best Western, or SureStay Studio by Best Western branded hotels, targeting leisure and business travelers in the upper economy to lower midscale segments. These hotels provide value-oriented lodging with amenities such as clean rooms, free continental or hot breakfast, free high-speed internet, and exceptional service, with typical room counts of 60-100. The business model licenses the proprietary system, including brands, standards, reservation services, training, marketing, and ongoing support to franchisees.
Franchise Costs
4% royalty + 4% ad fund + $3.97/room/mo PMS + $41-$65/mo two-way interface + $130/mo HMSS + $25/mo GSS
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How SURESTAY HOTEL BY BEST WESTERN Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SURESTAY HOTEL BY BEST WESTERN Current | $5.3M – $8.3M | $25K | 4.0% | 228 |
| QUALITY INN | $317K – $2.0M | $45K | 5.3% | 1,621 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 584 |
Hotels Average 34 franchises | $7.8M – $18.0M | $46K | 5.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+30 more states
Franchisee Contacts
234 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
234 Contacts Available
Unlock all SURESTAY HOTEL BY BEST WESTERN franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Primarily wrongful termination disputes and breach of franchise agreement claims.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a SURESTAY HOTEL BY BEST WESTERN franchise ranges from $5,344,745 to $8,254,345. This includes a franchise fee of $25,000. Ongoing royalty fees are 4.0% of gross sales.
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