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SURESTAY HOTEL BY BEST WESTERN
SureStay, Inc. offers franchises for the construction of new or conversion of existing hotels into SureStay by Best Western, SureStay Plus by Best Western, or SureStay Studio by Best Western branded hotels, targeting leisure and business travelers in the upper economy to lower midscale segments. These hotels provide value-oriented lodging with amenities such as clean rooms, free continental or hot breakfast, free high-speed internet, and exceptional service, with typical room counts of 60-100. The business model licenses the proprietary system, including brands, standards, reservation services, training, marketing, and ongoing support to franchisees.
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Franchise Costs
4% royalty + 4% sales and marketing fee + $444-$603/mo fixed tech fees (PMS $3.97/room/mo, two-way interface $41/mo, HMSS $130/mo, IoT $10/mo, GSS $25/mo)
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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SURESTAY HOTEL BY BEST WESTERN Franchise Analysis
Launched in 2016 under the Best Western umbrella, SureStay Hotel positions itself as a smart play in the upper-economy lodging niche, blending affordability with brand-backed reliability for business and leisure guests. FDD metrics paint a picture of steady but selective expansion, complete with termination stats and growth forecasts, yet the absence of Item 19 earnings data leaves a key puzzle piece missing. Can this Best Western offspring deliver outsized returns in a cutthroat hospitality market?
Item 7 details a vast initial investment spectrum from $176,975 for conversions to $13,662,225 for ground-up builds, reflecting flexibility for franchisees eyeing existing properties versus new developments with 60-100 rooms standard. Upfront franchise fee hits $35,000, followed by 4% royalties on gross room revenue and another 4% into sales/marketing funds, plus fixed monthly tech fees of $444-$603 covering PMS, interfaces, and services. Absent Item 19 disclosure, would-be owners lack average unit volumes or profits, forcing reliance on broader system indicators like 218 operational hotels—a respectable tally for an eight-year-old brand.
System vitality shows promise with 22 projected new units amid 8 transfers, but red flags emerge from 12 terminations and 13 non-renewals, hinting at operational hurdles in a sector sensitive to economic swings. Litigation notes in Item 3 highlight disputes over wrongful terminations, breach claims, and right-of-first-refusal issues, underscoring contract enforcement tensions. Prospective buyers should probe Item 19 alternatives via public reviews, validate expansion velocity against competitors, and dissect fee structures against occupancy benchmarks to gauge true ROI potential.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SURESTAY HOTEL BY BEST WESTERN Compares
Key Insights
- Lower investment than 82% of Hotels franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SURESTAY HOTEL BY BEST WESTERN Current | $177K – $13.7M | $35K | 4.0% | 218 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 596 |
| BAYMONT INN & BAYMONT INN & SUITES | $7.6M – $10.5M | $26K | 5.0% | 547 |
Hotels Average 34 franchises | $8.7M – $22.2M | $48K | 5.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Franchisee Contacts
152 franchisee contacts on file from official FDD filings.
152 Contacts Available
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Due Diligence
Litigation (Item 3)
Wrongful termination disputes and breach of franchise agreement claims including right of first refusal violations.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Frequently Asked Questions
The total initial investment to open a SURESTAY HOTEL BY BEST WESTERN franchise ranges from $176,975 to $13,662,225. This includes a franchise fee of $35,000. Ongoing royalty fees are 4.0% of gross sales.
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