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The Counter

The Counter

The Counter is a franchise offering full-service or non-traditional restaurants featuring customizable build-your-own burgers with over 312,000 combinations, signature burgers, sandwiches, salads, side dishes, desserts, ice-cream shakes, and non-alcoholic and alcoholic beverages like beer and wine, using proprietary recipes and high-quality ingredients in a modern industrial setting. Franchisees operate under the comprehensive Counter System, adhering to strict standards for food preparation, operations, marketing, and intellectual property use to emphasize quality, nutrition, and customer choice. The business model targets the general public, particularly health-conscious consumers seeking alternatives to fast food, serving lunch and dinner year-round in competitive markets including fast casual and full-service dining.

6
Locations
$713K–$1989K
Investment
Since 2006
Franchising
Download FDD
Food & BeverageScottsdale, AZMTY Food Group, Inc.www.thecounterfranchise.comDisclaimer

Franchise Costs

Franchise Fee
$35,000
Item 5 of FDD
Initial Investment Range
$713,133 – $1,988,750
Low: $713,133High: $1,988,750
Item 7 of FDD
Royalty Rate
6.00%
of gross sales
Brand Fund
1.00%
Item 6 of FDD
Fixed Monthly Fees
$150 – $400
Item 6 of FDD

6% royalty + 1% ad fund (up to 3%) + $65/mo guest loyalty + $85/mo online ordering + up to $250/mo data fees

Financial Performance

Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

How The Counter Compares

Key Insights

  • Higher investment than 77% of Fast Food franchises
FranchiseInvestmentFeeRoyaltyLocations
The Counter
Current
$713K – $2.0M$35K6.0%6
MCDONALD'S$1.5M – $2.6M$45KN/A12,772
AFC$45K – $151K$6K9.5%3,572
KFC (NON-TRADITIONAL)$1.2M – $4.2M$45KN/A3,404
SONIC DRIVE-IN$1.5M – $2.5M$15K5.0%3,120
JIMMY JOHN'S$366K – $734K$35K6.0%2,737
Fast Food Average
129 franchises
$613K – $1.6M$35K6.1%–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 129 Fast Food franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1CA
4
2FL
1
3HI
1
4VA
0

SBA Loan History

Historical SBA 7(a) loan data for The Counter franchisees (2012 – 2019)

Total Loans
8
Average Loan
$979,813
Total Volume
$7.8M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts

9 franchisee contacts on file from official FDD filings.

NameSBA Loan
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active

9 Contacts Available

Unlock all The Counter franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases12

Primarily disputes involving breach of contract, termination and post-termination obligations (including trademark infringement and fee collection), misrepresentation, rescission claims, and violations of state franchise investment protection acts, including class actions.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
1
Non-Renewals
0
Reacquired
0
Ceased Ops
1
Transfers
0
Sold to Franchisees
0
Projected New
0

Frequently Asked Questions

The total initial investment to open a The Counter franchise ranges from $713,133 to $1,988,750. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.

Download The Counter FDD

Complete Franchise Disclosure Document — 2026 filing.

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