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THE DOAN GROUP
The Doan Group franchise enables operators to provide personal and commercial vehicle, automobile, truck, motorcycle, and heavy equipment appraisals for property and casualty damage. Franchisees receive appraisal assignments from national accounts, such as insurance companies and independent adjusters, managed by affiliate Woodland Capital Holdings, Inc., and perform services within protected territories. The business model targets experienced appraisers serving the insurance claims industry through a standardized system of methods, training, and national relationships.
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Franchise Costs
22% royalty + 1% ad fund + $189-$500/mo software license fee
Financial Performance
Item 19 Financial Performance
Data Based On: 30 franchised locations in operation for some portion of the 2025 Measurement Period.
* Average, Median, High, and Low gross receipts were extracted directly from the 'Gross Receipts' summary table on page 4 for the March 1, 2025 to February 28, 2026 Measurement Period, as these values were explicitly provided for franchised locations. The document explicitly states that no information on operating costs or expenses is provided (page 4, 'General Notes to Item 19'), thus profit and EBITDA metrics could not be determined.
Extracted Item 19 Section
Avg. Revenue: $322,186
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Unlock financial performance dataHow THE DOAN GROUP Compares
Key Insights
- One of the lowest investment costs in Real Estate Services (ranked #1 of 24)
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE DOAN GROUP Current | $14K – $68K | $10K | 22.0% | 28 |
| CENTURY 21 REAL ESTATE | $33K – $279K | $25K | 6.0% | 1,807 |
| HOMEVESTORS | $150K – $477K | $85K | 2.0% | 862 |
| KELLER WILLIAMS REALTY - REGIONAL REPRESENTATIVE | $131K – $424K | N/A | N/A | 794 |
| REAL PROPERTY MANAGEMENT | $105K – $253K | $70K | 7.0% | 450 |
| PILLAR TO POST INC | $103K – $134K | $59K | 7.0% | 350 |
Real Estate Services Average 24 franchises | $156K – $304K | $47K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Real Estate Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2026)
Outlets by state across the United States
+17 more states
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Unlock location growth dataFranchisee Contacts
21 franchisee contacts on file from official FDD filings.
21 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a THE DOAN GROUP franchise ranges from $14,050 to $68,000. This includes a franchise fee of $10,000. Ongoing royalty fees are 22.0% of gross sales.
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