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THE MAIDS
The Maids franchise provides efficient household maintenance and cleaning services using team-based cleaning for residential customers who lack the time or desire to clean their homes regularly. Franchisees operate within prescribed territories, are responsible for locating customer accounts, and must purchase or lease vehicles for maid teams. The business model centers on franchising these rights while also operating company-owned territories, targeting busy homeowners in both developed and emerging markets for cleaning services.
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Franchise Costs
Tiered royalty 6.9% to 3.9% of gross revenues + 2% ad fund + 0.25% technology fund + $140/mo software and support
Financial Performance
Item 19 Financial Performance
Data Based On: Data is based on 90 Reporting Franchisees operating 1,298 territories for the full 12-month period from October 1, 2023, until September 30, 2024. These franchisees submitted complete reports.
* Average and Median Gross Revenue are directly extracted from the 'STATEMENT OF HIGH REVENUE, LOW REVENUE, AVERAGE and MEDIAN REVENUE' table on page 4, specifically for the 'Entire The Maids® System (Out of 90 Franchisees/1,298 Territories)'. No explicit segmented data for quartiles or expense/profit information for franchisees was provided in the Item 19 sections.
Extracted Item 19 Section
Avg. Revenue: $1,200,647
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Unlock financial performance dataTHE MAIDS Franchise Analysis
Team-based cleaning sounds straightforward, but The Maids has built a system around it since 1980, blending franchised and corporate units in a market hungry for time-saving home services. Item 19 lays out revenue performance across units, while recent FDD data hints at a maturing brand facing some churn amid modest expansion. With transfers spiking and terminations in the mix, does this add up to a stable bet for new owners, or a signal to dig deeper?
Item 7 pegs total investment at $81,720-$159,700, covering the $57,000 franchise fee, vehicles for maid teams, territory rights, and startup ops in residential cleaning. Ongoing fees start at 6.9% royalty (tiering down to 3.9% on higher gross revenues), 2% brand fund, 0.25% tech fund, plus $140 monthly for software—eating into margins but supporting national marketing and tools. Item 19 shines here: average gross revenue hits $1,200,647, though median lags at $857,290, showing top performers carry the averages while half fall below $860K.
System health mixes stability with caution flags—1,517 franchised locations plus 148 corporate, up just 2% from 1,438 to 1,465 units last year, with 36 projected new openings. But 34 terminations and 99 transfers suggest some owners exiting or swapping territories, potentially due to competitive pressures in cleaning services. For buyers eyeing $1M+ potential, the low-end investment appeals, but validate local demand and team retention against those medians before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How THE MAIDS Compares
Key Insights
- #3 largest franchise system in Cleaning Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE MAIDS Current | $82K – $160K | $57K | 6.9% | 1,517 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
| OpenWorks | $4K – $134K | $25K | 15.0% | 615 |
Cleaning Services Average 78 franchises | $177K – $370K | $46K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+29 more states
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Unlock location growth dataFranchisee Contacts
178 franchisee contacts on file from official FDD filings.
178 Contacts Available
Unlock all THE MAIDS franchisee contacts with verified contact information
Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a THE MAIDS franchise ranges from $81,720 to $159,700. This includes a franchise fee of $57,000. Ongoing royalty fees are 6.9% of gross sales.
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