Is The StandardX a good franchise to buy?

The StandardX

The StandardX franchise enables operators to establish and manage upscale, select-service lifestyle hotels typically featuring 150-300 guest rooms, a select range of food and beverage facilities, banquet and meeting spaces in some locations, and a lobby retail 'The Box' grab-and-go component. These hotels operate under the Hotel System, which includes proprietary marks, standards, reservations systems, and operational procedures provided by the franchisor. The business model involves franchising to target transient business and leisure guests seeking an intimate, cosmopolitan hotel experience in exciting destinations.

Since 2025

Franchising

Hospitality & LodgingChicago, ILHyatt Hotels Corporationwww.hyatt.comDisclaimer

Franchise Costs

Franchise Fee

$95,000

Item 5 of FDD

Initial Investment Range

N/A

Item 7 of FDD

Royalty Rate

5.00%

of gross sales

Brand Fund

N/A

Item 6 of FDD

Fixed Monthly Fees

$2,000 – $12,500

Item 6 of FDD

5% royalty on Gross Rooms Revenue + 3.5% Commercial Services Fee + 1.35% Digital Acquisition Fee + $2,000-$12,500/mo mandatory fixed fees (contracts and corporate services)

Financial Performance

Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

How The StandardX Compares

Franchise	Investment	Fee	Royalty	Locations
The StandardX Current	N/A	$95K	5.0%	0
QUALITY INN	$317K – $2.0M	$45K	5.3%	1,621
SUPER 8	$4.7M – $6.9M	$25K	5.5%	1,375
DAYS INN, DAYS HOTEL AND DAYS INN & SUITES	$7.6M – $9.4M	$35K	5.5%	1,235
LA QUINTA INN & SUITES	$12.8M – $17.2M	$55K	5.5%	884
RED ROOF PLUS AND SUITES	$7.3M – $8.9M	$27K	5.0%	584
Hotels Average 34 franchises	$7.8M – $18.0M	$46K	5.2%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.

Due Diligence

Litigation (Item 3)

Franchisee Cases1

Unpaid royalty fees dispute

Bankruptcy (Item 4)

Bankruptcy HistoryNo

No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

N/A

Frequently Asked Questions

Whether The StandardX is a good franchise investment depends on your personal goals, available capital, and local market conditions. We recommend reviewing the full FDD, speaking with existing franchisees listed in Item 20, and consulting with a franchise attorney before making a decision.