The StandardX

The StandardX franchise enables operators to establish and manage upscale, select-service lifestyle hotels typically featuring 150-300 guest rooms, a select range of food and beverage facilities, banquet and meeting spaces in some locations, and a lobby retail 'The Box' grab-and-go component. These hotels operate under the Hotel System, which includes proprietary marks, standards, reservations systems, and operational procedures provided by the franchisor. The business model involves franchising to target transient business and leisure guests seeking an intimate, cosmopolitan hotel experience in exciting destinations.