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TRADEMARK COLLECTION HOTEL
TMH Worldwide, LLC franchises Trademark Collection by Wyndham hotels, upper-midscale soft-branded properties offering overnight accommodations, flexible food and beverage options, fitness amenities, and meeting spaces in key business and vacation destinations worldwide. Franchisees operate these facilities under the Trademark Collection system, often retaining a strong independent or historic local market presence while benefiting from Wyndham's branding and support. The business model involves selling memberships to qualified operators for single-location guest lodging facilities targeting transient leisure and business travelers seeking unique, attractive stays.
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Franchise Costs
5.5% royalty + 2% marketing fund + $734-$1,050/mo PMS support fee
Financial Performance
Item 19 Financial Performance
Data Based On: 38 Qualified Chain Facilities in the United States for the period from January 1, 2024 through December 31, 2024.
* Average and Median RevPAR are used for average_gross_revenue and median_gross_revenue, respectively, as RevPAR is explicitly defined as gross room revenue per available room. Data is extracted directly from the 'Average and Median ADR, Occupancy Rate, and RevPAR' table for 'Qualified Chain Facilities' on page 2. No other profit or expense data was provided to calculate net income, net profit, EBITDA, or profit ranges.
Extracted Item 19 Section
Avg. Revenue: $83
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Unlock financial performance dataTRADEMARK COLLECTION HOTEL Franchise Analysis
Wyndham's push into soft-branded upper-midscale hotels with Trademark Collection promises independent flair backed by global muscle. Item 19 delivers revenue snapshots from a compact but expanding network, alongside termination stats that raise eyebrows. Can this niche player deliver outsized returns amid litigation shadows?
Item 7 pegs total investment at $12,490,306-$19,040,645, dwarfing many hospitality plays due to property acquisition, buildout, FF&E, and pre-opening costs for 100+ room facilities. Franchise fee hits $35,000 upfront, followed by 5.5% royalty, 2% brand/ad fund, and $734-$1,050 monthly PMS fee—fees that stack up to 7.5-8% of sales plus fixed tech costs. Item 19 shines here: average gross revenue clocks $8.3M, median $7.3M across comparable units, suggesting solid topline potential for operators in prime transient markets, though profits hinge on 35-45% expense ratios typical in lodging (not disclosed).
System health shows modest traction since 2017 franchising launch: 85 units in 2023 to 89 in 2024 (+5%), with 35 projected openings signaling Wyndham's commitment. Yet 23 terminations flag execution risks, paired with litigation over fees, damages, and state law violations (NYSFA, FFA, etc.), hinting at operator disputes in a capital-intensive model. For deep-pocketed investors eyeing Wyndham's pipeline, the trajectory points to scale, but high barriers and friction underscore why only seasoned hoteliers thrive—your mileage varies by location and ops savvy.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How TRADEMARK COLLECTION HOTEL Compares
Key Insights
- Higher investment than 82% of Hotels franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
TRADEMARK COLLECTION HOTEL Current | $12.5M – $19.0M | $35K | 5.5% | 89 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 596 |
| BAYMONT INN & BAYMONT INN & SUITES | $7.6M – $10.5M | $26K | 5.0% | 547 |
Hotels Average 34 franchises | $8.7M – $22.2M | $48K | 5.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+23 more states
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Unlock location growth dataFranchisee Contacts
132 franchisee contacts on file from official FDD filings.
132 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Breach of contract disputes involving recurring fees, liquidated damages, terminations, and violations of franchise laws (e.g., NYSFA, FFA, CFIL, CFRA).
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a TRADEMARK COLLECTION HOTEL franchise ranges from $12,490,306 to $19,040,645. This includes a franchise fee of $35,000. Ongoing royalty fees are 5.5% of gross sales.
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