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True North

True North

True North Restoration franchises operate businesses offering fire, smoke, water, wind, and other damage restoration services, along with residential and commercial cleaning, mitigation, repair, reconstruction, mold remediation, disinfection, roofing, asbestos abatement, and bioremediation. They target homeowners, landlords, property management companies, and businesses requiring these services following disasters or contamination. The business model involves franchisees using proprietary methods and trademarks to provide these services in exclusive territories, with options for multi-unit development.

18locations
$140K–$233K
Since 2021
Home ServicesChesterfield, MOTrue North Ventures, LPwww.gotruenorth.comDisclaimer

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Franchise Costs

Franchise Fee
$49,500
Initial Investment
$139,530 – $233,300
Royalty Rate
7.00%
Brand Fund
1.00%
Fixed Monthly Fees
$173 – $253

7% royalty (2% on reconstruction services) + 1% brand fund (1-2%) + $173-$253/mo technology fee + $21/person/mo email fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$984,955.09
Median Gross Revenue
$578,584
Top Quartile Revenue
$2,252,698
Bottom Quartile Revenue
$339,271

Data Based On: 11 franchised True North Restoration Businesses that were in business as of December 31, 2024 that reported Gross Revenues during each month of 2024.

* Average gross revenue confirmed by weighted average calculation of the three tiers from Chart 3: (3 units x $2,252,698.00 + 5 units x $611,719.80 + 3 units x $339,271.00) / 11 total units = $984,955.09. Revenue top quartile is the Average Annual Gross Sales for the 'Top 25%' tier ($2,252,698.00) and revenue bottom quartile is the Average Annual Gross Sales for the 'Lower 25%' tier ($339,271.00). Explanatory Note 2 explicitly states that gross revenues do not reflect costs of sales, operating expenses, or other items to obtain net income, profit or loss, and no information about expenses or costs is disclosed, hence profit-related fields are null.

Extracted Item 19 Section

Avg. Revenue: $984,955

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True North Franchise Analysis

Disaster restoration isn't for the faint of heart, but True North Restoration has stormed onto the scene since 2021 with a model that blends emergency response and reconstruction. Their FDD for 2025 discloses Item 19 revenue figures highlighting a wide performance spread among franchisees, alongside explosive unit growth that outpaces many home services peers. What does this rapid expansion signal for new investors chasing steady demand from floods, fires, and storms?

Item 7 lays out the initial investment from $139,530 to $233,300, covering the $49,500 franchise fee, vehicles, equipment, and working capital for restoration services like water damage mitigation, mold remediation, roofing, and bioremediation. Ongoing fees include a 7% royalty (reduced to 2% on reconstruction), 1% brand fund (potentially up to 2%), plus flat tech fees of $173-$253 monthly and $21 per person for email. Item 19 reveals strong top-line potential with average gross revenue at $984,955 and median at $578,584 across 18 locations, suggesting top performers scale well in exclusive territories targeting homeowners and commercial clients, though half fall below that median—pointing to execution risks in a 24/7 emergency niche.

The system's health shines with growth from 11 units in 2023 to 18 in 2024 (+64%), and 6 projected new units, indicating robust franchisor support from headquarters in Chesterfield, MO. No major red flags in terminations or transfers per the FDD, and multi-unit options appeal to those eyeing scale. For buyers, this means high revenue upside if you nail operations and marketing to property managers, but the investment's viability hinges on your tolerance for variable disaster-driven demand and ability to hit above-median performance in a competitive field.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How True North Compares

FranchiseInvestmentFeeRoyaltyLocations
True North
Current
$140K – $233K$50K7.0%18
MERRY MAIDS$127K – $166K$55K7.0%933
HOLIDAY LIGHTING HEROES$136K – $164K$118K10.0%672
MOSQUITO AUTHORITY$54K – $128K$45K10.0%546
Culligan$130K – $814K$40K2.0%460
MOSQUITO JOE$150K – $192K$43K10.0%415
Home Services Average
135 franchises
$142K – $270K$53K7.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 135 Home Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1FL
3
2GA
2
3TX
2
4MO
2
5NE
2
6CO
2
7SC
1
8OR
1
9HI
1
10IA
1
11PA
1

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Franchisee Contacts

21 franchisee contacts on file from official FDD filings.

21 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
0
Sold to Franchisees
2
Projected New
6

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Frequently Asked Questions

The total initial investment to open a True North franchise ranges from $139,530 to $233,300. This includes a franchise fee of $49,500. Ongoing royalty fees are 7.0% of gross sales.