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Twin Peaks
Twin Peaks franchises lodge-themed, sports entertainment-oriented full-service restaurants with full bars, offering American pub-style cuisine, alcoholic and non-alcoholic beverages, and featuring Twin Peaks Girls—attractive women in uniforms promoting a girl-next-door image. Franchisees operate under a proprietary system including distinctive design, recipes, and a signature cold beer system, targeting sports fans and casual diners seeking an energetic atmosphere. An optional virtual delivery-only menu under Good as Cluck specializes in chicken items.
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Franchise Costs
5% royalty + 2.5% brand fund (up to 4%) + $3,750-$5,833/mo insurance
Financial Performance
Item 19 Financial Performance
Data Based On: 60 franchised Twin Peaks Restaurants open and operating for the entire FY 2023.
Extracted Item 19 Section
Avg. Revenue: $5,801,663
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Unlock financial performance dataTwin Peaks Franchise Analysis
Twin Peaks delivers a high-energy lodge atmosphere blending sports viewing, ice-cold beer, and playful server flair that sets it apart in casual dining. With Item 19 providing a clear window into franchisee revenues and recent FDD disclosures painting a picture of steady expansion under FAT Brands, the numbers hint at a system punching above its weight. Yet, in a crowded sports bar market, does this lodge-style powerhouse offer the returns to justify its hefty buildout—or signal caution for investors eyeing multi-unit plays?
Franchising since 2007, Twin Peaks has grown its franchise network from 61 units in 2022 to 70 in 2023—a solid 15% increase—while maintaining 33 corporate locations for a total footprint of about 103. Item 7 outlines initial investments from $2,254,000 to $6,946,000, driven by prime real estate needs for 5,000-7,500 sq ft venues with full bars and kitchen builds. Ongoing fees include a $50,000 franchise fee, 5% royalty, 2.5% ad fund (potentially up to 4%), and monthly insurance of $3,750-$5,833. System health shows modest momentum with just 3 projected new units and 6 transfers, suggesting controlled growth rather than explosive scaling, but no major contraction flags like high terminations.
Item 19 shines brightly here, reporting average gross revenues of $5,801,663 and medians of $5,610,004 across comparable units—top-tier for full-service casual dining, fueled by high-check averages from booze and apps. This implies potential EBITDA margins of 15-20% after fees if ops align, though variance exists due to location sensitivity (sports hubs thrive). For a $4M+ median investment, payback could hit 4-6 years at these volumes, appealing to experienced FDD readers targeting FAT Brands' portfolio synergies like virtual delivery via Good as Cluck. Still, the modest unit growth trajectory tempers hype, rewarding operators who nail the vibe over novices chasing volume.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Twin Peaks Compares
Key Insights
- One of the lowest investment costs in Full-Service Casual Dining (ranked #2 of 3)
- #1 largest franchise system in Full-Service Casual Dining
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Twin Peaks Current | $2.3M – $6.9M | $50K | 5.0% | 70 |
| GYU-KAKU | $2.3M – $4.3M | $50K | 5.0% | 28 |
| Cowboy Jack's | $1.5M – $6.1M | $45K | N/A | 5 |
Full-Service Casual Dining Average 3 franchises | $2.0M – $5.8M | $48K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+8 more states
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Unlock location growth dataFranchisee Contacts
71 franchisee contacts on file from official FDD filings.
71 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Twin Peaks franchise ranges from $2,254,000 to $6,946,000. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
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