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UNITED COUNTRY REAL ESTATE
United Country Real Estate franchises enable operators to conduct real estate brokerage and auction businesses at a single location using the United Country Real Estate Licensed Marks. Franchisees primarily focus on listing, selling properties, conducting auctions, and handling leases for residential and commercial clients in small cities, towns, and rural locales. The business model involves initial investment fees, ongoing royalties based on transaction values, and franchisor-provided support including marketing materials, training, leads, and software access.
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Franchise Costs
Tiered royalty starting at 12% of gross commissions (decreasing to 6% at higher volumes) + $400/mo technology services fee + $45/mo ($20 if no group E&O insurance) affiliation fee per broker/agent/auctioneer.
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataUNITED COUNTRY REAL ESTATE Franchise Analysis
Veterans of rural real estate brokerage might eye United Country Real Estate for its niche in small-town listings and auctions, but the latest FDD uncovers system dynamics that could reshape your outlook. Item 20 tracks outlet fluctuations hinting at broader challenges, while the absence of Item 19 keeps franchisee performance shrouded. With transfers and projections in play, does this signal opportunity in a consolidating market or caution for new entrants?
The standout data point: despite 378 franchise locations (down from 394 in 2023 per Item 20), the system contracted 4% year-over-year, with 6 terminations, 17 non-renewals, and 17 transfers signaling moderate churn. Franchise fee from Item 5 sits at a modest $20,000, appealing for real estate entry, but Item 6 fees stack up—royalties tier from 12% of gross commissions (dropping to 6% at high volumes), plus a flat $400 monthly technology services fee and $45 per broker/agent/auctioneer affiliation ($20 if opting for group E&O insurance). No total initial investment range is detailed here, but expect brokerage setup costs like office, licensing, and marketing to push beyond the fee.
No Item 19 disclosure means no peek at representative revenues or profits, a gap that hits hard in commission-driven real estate where rural focus might limit deal flow versus urban giants. Projected 42 new units (Item 20) suggest franchisor optimism, yet recent shrinkage and non-renewals imply some owners bail amid thin margins or market softness. For investor scrutiny, this paints a low-barrier entry with ongoing fee drag and unproven earnings—rural specialists might thrive via leads and training (Item 11), but contraction flags validate demand before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How UNITED COUNTRY REAL ESTATE Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
UNITED COUNTRY REAL ESTATE Current | N/A | $20K | 12.0% | 378 |
| Century 21 Real Estate LLC | $35K – $279K | $25K | 6.0% | 1,734 |
| Century 21 Real Estate | $36K – $286K | $25K | 6.0% | 1,685 |
| SOTHEBY'S INTERNATIONAL REALTY | $47K – $332K | $25K | 6.0% | 672 |
| ERA | $33K – $260K | $25K | 6.0% | 444 |
| ERA | $34K – $267K | $25K | N/A | 434 |
Real Estate Brokerage Average 21 franchises | $49K – $295K | $25K | 5.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 21 Real Estate Brokerage franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+29 more states
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Unlock location growth dataFranchisee Contacts
636 franchisee contacts on file from official FDD filings.
636 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
As of the 2025 FDD, UNITED COUNTRY REAL ESTATE has 378 franchise locations. The company has been franchising since 1997.
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