VALHALLAN
Valhallan franchises enable operators to run esports tournament and training businesses under the Valhallan brand, offering two models: fixed retail 'Arenas' for competitions and flexible 'Studios' in community spaces, schools, or as add-ons to existing businesses. Franchisees gain access to proprietary technology, esports curriculum, training programs, software, tournaments, and education services. The business targets communities, particularly smaller markets and youth gamers seeking competitive gaming experiences.
Franchise Costs
7% royalty (min $500/mo) + Electronic Systems Fee ($250 base + $50/camera + $100/door monthly); no current brand ad fund.
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 10 operating outlets (1 company-owned and 9 franchised) open for at least 2 months, representing performance through March 31, 2024.
* Gross revenue data extracted from 'STATEMENT OF HISTORIC GROSS REVENUE FOR OUTLETS IN OPERATIONS' table on page 2. 'Month 2' data was selected due to having the highest 'Location Count' (10 units), representing the largest sample size for revenue figures presented. No other financial performance metrics such as net income, net profit, EBITDA, or profit estimates are provided, as explicitly stated on page 3: 'Other than the preceding financial performance representation, we do not make any financial performance representations about a franchisee's future financial performance or the past financial performance of company-owned or franchised outlets.'
Extracted Item 19 Section
How VALHALLAN Compares
Key Insights
- Higher investment than 82% of Business Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
VALHALLAN Current | $166K – $330K | $39K | 7.0% | 8 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
| SERVPRO (UNIT) | $259K – $380K | $100K | 10.0% | 2,286 |
Business Services Average 188 franchises | $118K – $284K | $46K | 10.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 188 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for VALHALLAN franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
19 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
19 Contacts Available
Unlock all VALHALLAN franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a VALHALLAN franchise ranges from $166,060 to $329,850. This includes a franchise fee of $39,000. Ongoing royalty fees are 7.0% of gross sales.
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