VOCO
Holiday Hospitality Franchising, LLC offers franchises for voco® hotels, upscale properties that combine the informality and charm of independent hotels with the quality and reassurance of a global brand. Franchisees operate hotels typically with 100-200 guest rooms, providing distinctive accommodations and services featuring playful, memorable touches on a sustainable platform. The business model targets upscale travelers seeking reliable yet unique stays, with licensees accessing brand standards, reservation systems, loyalty programs, marketing, and training from the franchisor.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 5 voco branded Mature Hotels operating in the United States for the 2023 fiscal year, including licensed or owned/managed units.
* The document provides Average RevPAR ($174.13), Average Daily Room Rate (ADR, $233.79), and Average Occupancy Rate (74.5%) for 'Mature Hotels' for the year ended December 31, 2023. These are per-room or percentage metrics, not total 'gross revenue per franchise unit' as defined in the instructions, which should be a dollar amount typically in the range of $100K - $10M per unit. Without the total number of available rooms or other unit-level revenue data, the average total gross revenue per unit cannot be derived. Therefore, average_gross_revenue and related quartile/median fields are set to null. No explicit net income, net profit, or EBITDA figures or sufficient expense data for estimation are provided. The sample of 5 Mature Hotels includes units that were 'licensed or, alternatively, owned and/or managed' and does not provide a breakdown of franchised vs. company-owned units.
Extracted Item 19 Section
How VOCO Compares to Other Hotels Franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
VOCO Current | $5.6M - $43.0M | $214K | N/A | N/A |
| QUALITY INN | $317K - $2.0M | $45K | 5.3% | 1,621 |
| SUPER 8 | $4.7M - $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M - $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M - $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M - $8.9M | $27K | 5.0% | 584 |
Hotels Average 33 franchises | $8.1M - $18.5M | $46K | 5.2% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 33 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
Due Diligence
Litigation (Item 3)
Primarily fee collection, liquidated damages, and termination disputes initiated by franchisor against franchisees; multiple putative class actions alleging improper vendor requirements, kickbacks, and franchise practices violations; individual disputes involving breach of contract, misrepresentation in renovations or change of ownership, non-renewal, de-identification, sale interference, and system disruptions.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a VOCO franchise?
The total initial investment to open a VOCO franchise ranges from $5,588,500 to $43,039,700. This includes a franchise fee of $214,000.
Is VOCO a good franchise to buy?
VOCO shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in VOCO?
Talk to a franchise advisor to get personalized guidance and learn if VOCO is the right fit for you.
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