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WENDY'S OLD FASHIONED HAMBURGERS
Quality Is Our Recipe, LLC, the franchisor for Wendy's Old Fashioned Hamburgers, grants franchises to operate quick-service restaurants offering a limited menu of made-to-order food including hamburgers, chicken sandwiches, breakfast sandwiches, chili, salads, Frosty desserts, and complementary items like fries and beverages. The business model centers on franchising uniform, freestanding or non-traditional locations with strict standards for design, reimaging every 10 years, and operations, supported by affiliates for real estate, technology, and services. It targets consumers seeking convenient, high-volume fast food in competitive markets against other QSRs, casual dining, and grocery options.
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Franchise Costs
4-6% royalty (typical 4% traditional) + 1.5-3.5% national ad fund (typical 3.5%) + 0.5% local ad + ~$950-$2,050/mo fixed (technology $550-$1,670/mo + $95/mo customer care + ~$300/mo cyber insurance).
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 5,325 domestic Wendy's Franchised Restaurants with at least 52 weeks of consecutive sales for the period January 1, 2024 to December 29, 2024 (Fiscal Year 2024), as per Table 1 and its associated notes.
* Average Annual Gross Sales and Median extracted directly from Table 1, 'U.S. AVERAGE GROSS SALES', for 'Franchise Restaurants'. This table represents 5,325 franchised units with at least 52 weeks of consecutive sales in Fiscal Year 2024. No explicit net income, net profit, or EBITDA data was provided specifically for franchised units. While a 4% royalty fee for franchisees was noted (Page 7, Note 5 for Table 4), insufficient information on other operating expenses for franchisees prevents the calculation of a reliable profit range.
Extracted Item 19 Section
Avg. Revenue: $2,108,454
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Unlock financial performance dataWENDY'S OLD FASHIONED HAMBURGERS Franchise Analysis
In the fiercely competitive fast-food arena, Wendy's old-fashioned approach to quality ingredients has built a loyal following since 1971. Item 19 disclosures offer a glimpse into revenue potential that outpaces many peers, yet subtle shifts in location counts hint at maturing market dynamics. What do these signals mean for your shot at square-beef success?
Item 7 lays out a hefty initial investment of $1,523,957 to $2,992,000, including a $50,000 franchise fee, driven by prime real estate and build-out for freestanding units. Ongoing fees hit 4% royalty (up to 6% in some cases), 3.5% national ad fund, plus 0.5% local ads and fixed costs like $550-$1,670 monthly tech fees—aligning with QSR norms but stacking up quickly on high-volume ops. Item 19 shines with average gross sales of $2,108,454 and median $1,984,382 across 7 franchised units, suggesting strong top-line performance if you nail execution in high-traffic spots, though profitability hinges on labor and food costs not detailed here.
System health shows contraction from 5,627 to 5,552 locations (-1% year-over-year), signaling saturation or post-pandemic adjustments rather than explosive growth. With 54 SBA loans averaging $1,298,548, default rates appear manageable for a brand this size, but the slight dip warrants caution amid rivals expanding aggressively. For deep-pocketed operators eyeing $2M+ revenue upside in a proven QSR model, Wendy's delivers data-backed stability—just verify local demographics crush competition from McDonald's or Burger King.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How WENDY'S OLD FASHIONED HAMBURGERS Compares
Key Insights
- Higher investment than 95% of Fast Food franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WENDY'S OLD FASHIONED HAMBURGERS Current | $1.5M – $3.0M | $50K | 4.0% | 7 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 132 franchises | $602K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+36 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for WENDY'S OLD FASHIONED HAMBURGERS franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
54 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
7,743 franchisee contacts on file from official FDD filings.
7,743 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a WENDY'S OLD FASHIONED HAMBURGERS franchise ranges from $1,523,957 to $2,992,000. This includes a franchise fee of $50,000. Ongoing royalty fees are 4.0% of gross sales.
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