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1 PERCENT LISTS
1 Percent Lists Franchises, LLC grants franchises for 1 Percent Lists® real estate brokerage businesses that use proprietary systems, programs, marks, and copyrights to offer listing, sales, and related services with low commission structures. Franchisees operate either from home offices or fixed locations, targeting sellers and buyers of residential and commercial real estate, often converting existing brokerages. The business model emphasizes efficient operations, specific commission splits, agent recruitment, and optional services like marketing and SEO provided by the franchisor or affiliates.
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Franchise Costs
5% royalty + $2,000/mo digital marketing services fee + $210/mo technology software suite
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance data1 PERCENT LISTS Franchise Analysis
Disrupting the high-commission real estate world with a 1% model sounds like a seller's dream—and a franchisee's opportunity. 1 Percent Lists, franchising since 2020 out of Louisiana, equips operators with proprietary tools for low-fee listings from home or fixed spots, often converting existing brokerages. Yet FDD disclosures on fees, expansions, terminations, and legal skirmishes paint a picture of promise laced with hurdles: is this nimble upstart's low entry bar the key to rapid scaling, or a sign of unproven stability?
Financials start attractively lean per Item 7: franchise fee at $4,000 with total initial investment ranging $10,370-$60,560, ideal for bootstrappers or converters eyeing residential/commercial deals. Ongoing fees bite harder—5% royalty on gross commissions, plus mandatory $2,000 monthly digital marketing services and $210 monthly technology suite from franchisor affiliates. No Item 19 earnings disclosure means zero validated revenue or profit figures, forcing buyers to scrutinize agent recruitment efficacy, commission splits, and optional franchisor marketing/SEO add-ons for realistic ROI; low startup belies potentially high fixed costs in a competitive brokerage arena.
System metrics reveal a young network with 50 franchise locations and 1 corporate unit, projecting just 3 new units amid 5 terminations, 1 system transfer, and litigation red flags—one franchisee suing the franchisor over termination, plus the franchisor pursuing ex-franchisees for non-compete breaches and unpaid royalties (Item 20). This contraction signal in a 2026 FDD suggests agent retention and operational support challenges, despite efficient ops emphasis. For real estate pros, probe current owners on conversion success and digital tools' impact before betting on growth in a saturated market.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How 1 PERCENT LISTS Compares
Key Insights
- One of the lowest investment costs in Real Estate Brokerage (ranked #1 of 22)
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
1 PERCENT LISTS Current | $10K – $61K | $4K | 5.0% | 50 |
| Century 21 Real Estate LLC | $35K – $279K | $25K | 6.0% | 1,734 |
| Century 21 Real Estate | $36K – $286K | $25K | 6.0% | 1,685 |
| SOTHEBY'S INTERNATIONAL REALTY | $47K – $332K | $25K | 6.0% | 672 |
| ERA | $33K – $260K | $25K | 6.0% | 444 |
| ERA | $34K – $267K | $25K | N/A | 434 |
Real Estate Brokerage Average 22 franchises | $47K – $283K | $25K | 5.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 22 Real Estate Brokerage franchises by location count.
Franchisee Contacts
46 franchisee contacts on file from official FDD filings.
46 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
One franchisee termination dispute (franchisee suing franchisor) and one franchisor suit against former franchisees for non-compete violations and unpaid royalties.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a 1 PERCENT LISTS franchise ranges from $10,370 to $60,560. This includes a franchise fee of $4,000. Ongoing royalty fees are 5.0% of gross sales.
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