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ADAM & EVE
Adam & Eve franchises operate specialty retail stores selling sexually mature themed products under the Adam & Eve trademark, utilizing distinctive trade dress, inventory management, training, advertising, and promotional programs as part of their system. They offer start-up franchises, conversion programs for existing stores, and multi-unit development agreements. The target market is the adult population aged 18 to 80 in a competitive industry.
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Franchise Costs
5% royalty + 1.5% brand fund + 5% local marketing/advertising
Financial Performance
Item 19 Financial Performance
Data Based On: 101 franchised outlets open for a full 12 months in 2024, excluding 6 new outlets.
* Calculated average_gross_revenue as Total Net Sales ($82,373,343) / 101 stores = $815,577.65. Calculated average_gross_profit as average_gross_revenue ($815,577.65) * average gross margin (67.3%) = $548,883.76. Estimated best_guess_profit_low and best_guess_profit_high as the range of gross profit based on the reported low (58.1%) and high (74.3%) ends of average gross margin, applied to the average_gross_revenue: Low Gross Profit: $815,577.65 * 0.581 = $473,850.62 High Gross Profit: $815,577.65 * 0.743 = $605,974.20. No operating expenses or other profit/EBITDA figures were provided to estimate net income/profit/EBITDA.
Extracted Item 19 Section
Avg. Revenue: $815,578
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Unlock financial performance dataADAM & EVE Franchise Analysis
Picture stepping into the secretive yet lucrative world of adult retail, where Adam & Eve has quietly built a network since 2004. Item 19 finally pulls back the curtain on revenue and performance figures that challenge stereotypes about this industry, showing potential far beyond typical convenience plays. Can a franchise targeting 18-80 year olds in a stigma-laden market truly stack up against vanilla retail investments?
Financials start with Item 7's initial investment range of $170,415 to $365,410, including a $30,000 franchise fee from Item 5, making it mid-tier accessible for specialty retail. Ongoing fees hit 5% royalty, 1.5% brand fund, plus a required 5% local marketing spend—totaling up to 11.5% of sales, which bites but aligns with high-margin products. Item 19 shines here: average gross revenue clocks $815,578 across franchised units, median $720,910, with estimated current-year profits ranging $473,851 to $605,974 after expenses. That's implying 58-74% margins on average sales, a standout for retail if validated by operations—low inventory risk via their management system helps.
System health shows steady expansion from 101 locations in 2023 to 107 in 2024 (+6% growth), with 10 projected new units signaling confidence amid competition. No red flags on terminations or transfers in recent FDDs, and multi-unit options plus conversions for existing stores add flexibility. For investors eyeing $500K+ bottom lines in a discreet, recession-resistant niche (adult products weather economic dips), this merits a deep dive—but validate with local demographics and tolerance for the industry's vibe.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How ADAM & EVE Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
ADAM & EVE Current | $170K – $365K | $30K | 5.0% | 107 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+12 more states
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Unlock location growth dataFranchisee Contacts
103 franchisee contacts on file from official FDD filings.
103 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a ADAM & EVE franchise ranges from $170,415 to $365,410. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.