ADAM & EVE
Adam & Eve franchises operate specialty retail stores selling sexually mature themed products under the Adam & Eve trademark, utilizing distinctive trade dress, inventory management, training, advertising, and promotional programs as part of their system. They offer start-up franchises, conversion programs for existing stores, and multi-unit development agreements. The target market is the adult population aged 18 to 80 in a competitive industry.
Franchise Costs
5% royalty + 1.5% brand fund + 5% local marketing/advertising
Financial Performance
Item 19 Financial Performance
Data Based On: 101 franchised outlets open for a full 12 months in 2024, excluding 6 new outlets.
* Calculated average_gross_revenue as Total Net Sales ($82,373,343) / 101 stores = $815,577.65. Calculated average_gross_profit as average_gross_revenue ($815,577.65) * average gross margin (67.3%) = $548,883.76. Estimated best_guess_profit_low and best_guess_profit_high as the range of gross profit based on the reported low (58.1%) and high (74.3%) ends of average gross margin, applied to the average_gross_revenue: Low Gross Profit: $815,577.65 * 0.581 = $473,850.62 High Gross Profit: $815,577.65 * 0.743 = $605,974.20. No operating expenses or other profit/EBITDA figures were provided to estimate net income/profit/EBITDA.
Extracted Item 19 Section
How ADAM & EVE Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
ADAM & EVE Current | $170K – $365K | $30K | 5.0% | 107 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $263K – $497K | $45K | 5.0% | 604 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 46 franchises | $285K – $708K | $38K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+12 more states
Franchisee Contacts
103 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
103 Contacts Available
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Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a ADAM & EVE franchise ranges from $170,415 to $365,410. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.
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