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ADAM & EVE
Adam & Eve franchises operate specialty retail stores selling sexually mature themed products under the Adam & Eve trademark, utilizing distinctive trade dress, inventory management, training, advertising, and promotional programs as part of their system. They offer start-up franchises, conversion programs for existing stores, and multi-unit development agreements. The target market is the adult population aged 18 to 80 in a competitive industry.
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Franchise Costs
5% royalty + 1.5% ad fund
Financial Performance
Item 19 Financial Performance
Data Based On: 98 franchised outlets for the year 2025, excluding 4 outlets that opened in 2025.
* Average gross revenue calculated by dividing total system net sales ($82,687,220) by the number of stores (98) for 2025. Median gross revenue is directly stated as 'Median Sales/Year/Store' for 2025. Average gross profit calculated from average gross revenue ($843,747) multiplied by the average gross margin percentage (67.8%). Best guess profit range (low and high) estimated from average gross revenue ($843,747) multiplied by the low (58.5%) and high (73.1%) ends of the gross margin range provided.
Extracted Item 19 Section
Avg. Revenue: $843,747
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Unlock financial performance dataHow ADAM & EVE Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
ADAM & EVE Current | $180K – $376K | $30K | 5.0% | 102 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| MERLE NORMAN COSMETICS | $48K – $263K | N/A | N/A | 757 |
| GNC | $130K – $450K | $20K | 6.0% | 643 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
Specialty Retail Average 51 franchises | $285K – $685K | $39K | 5.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 51 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+12 more states
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Unlock location growth dataFranchisee Contacts
92 franchisee contacts on file from official FDD filings.
92 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a ADAM & EVE franchise ranges from $180,340 to $376,010. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.